Senior Optimization Web Developer

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the role:

The person will be located in Bucharest.

We are looking for a Senior Optimization Developer to join our Web Optimization team. In this role you will be responsible for web development supporting business objectives while providing senior-level experience in software development lifecycle phases from concept and design to development.

What you will do in the role:

You will be responsible for, but not limited to:

• Plan, develop, and execute A/B tests using Adobe Target to evaluate the effectiveness of website changes, features, and campaigns.
• Design test variations and segmentation strategies to target specific audience segments and maximize test effectiveness.
• Implement test setups, including configuring audience targeting, setting up test variations, and defining success metrics and tracking.
• Stay up-to-date on industry best practices, trends, and advancements in A/B testing methodologies, Adobe Target capabilities, and optimization techniques.
• Troubleshoot front end performance issues related to tagging and testing using JavaScript, CSS, HTML
• Recommend, develop, and implement process improvements in Adobe Target usage, and in development lifecycle (build processes, version control, handoff to AEM team), not limited to the current technology stack
• Support and mentor other developers, assisting to debug issues as a team whenever possible
• Collaborate in grooming meetings and other Agile ceremonies, providing feedback on LOE and feasibility of requirements for each ticket
• Provide prompt and adequate support to Optimization Leads on any technical issues, bugs or clarification needed.
• Collaborate effectively and promptly with QA Engineers, fixing defects and delivering complete tasks as per requirements

What you need to be successful in this role:

• Bachelor’s degree in Computer Science, Engineering, or any other related marketing field or four or more years of work experience.
• 5+ years experience as frontend Web developer, and at least 2 years experience with Adobe Target development.
• Knowledge of Marketing technology stack with focus on content personalization solutions.
• Proficiency in web technologies including HTML, CSS, JavaScript, and familiarity with content management systems (CMS).
• “Nice to have” development skills: Python, NodeJS, React, or similar
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
• Detail-oriented with a focus on accuracy and precision in test setup and analysis.
• Development lifecycle: Must be very familiar with stakeholder and QA engineer collaboration, Scrum ceremonies, Version control, code review processes, unit testing
• Experience in partnering with Business and IT teams at multiple levels to drive alignment and delivery of complex problems.
• Experience in leading Adobe target implementations across Web properties.
• Ability to work collaboratively with cross functional teams like product owners, technologies teams, and marketing partners.
• Communication, project management and strategic thinking skills along with strong technical experience along with ability to communicate complex concepts effectively

Knowledge and Skills:

• Must be creative, self-directed, motivated, and collaborative; also, you must be comfortable in a dynamic work environment.
• Strong written and oral communication skills.
• Demonstrates creative, technical, and analytical skills.
• Able to work with distributed team members under Agile methodologies (Scrum, Kanban).
• Certifications: Adobe Target Professional Certification (preferred)

Expectations:

• Perform responsibilities as directed, achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with other Optimization developers, Optimization leads, stakeholders, and cross-functional teams  
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.

#LI-DNI  

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.