Sr. Product Manager - Web

Location: Plano, TX, United States; Hybrid

The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion—while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem — balancing direct conversion with intentional app migration where it improves lifetime value.

The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact—building solutions that are valuable, usable, feasible, and viable. 
 

KFC.com plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at:
• Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
• Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
• Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
• Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
• Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)
 

The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion—while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem — balancing direct conversion with intentional app migration where it improves lifetime value.