Director, Marketing Technology

Our story might surprise you. We’re the world’s largest restaurant company—encompassing KFC, Pizza Hut, Taco Bell and Habit Burger & Grill —but there’s a lot more going on behind the scenes than just frying chicken, baking pizzas, and serving up tacos. We put this delicious food in the hands of customers through apps, websites, kiosks, POS, and other digital dining experiences – and we are ramping up our investment in the world of AI driven marketing transformation. We have a world-class Digital & Technology team to help Yum! Brands deliver the next generation of MarTech (Marketing Technology) to 60,000 restaurants in more than 155 countries. That’s a huge responsibility, which is why we’re on a mission to find the most fearless leader who brings Marketing and Technology together to build out our MarTech function within Yum!.

Yum!'s vision for the future is simple: a world with more Yum! with our iconic brands in more places, and more ways for consumers to access them. The key and not-so-secret ingredient in our recipe for growth is our unrivaled talent and culture, which fuels our results. And like all companies who win consistently, our brands, employees, and franchisees will need to continually adjust to stay relevant now and in the future. The software we’re building does just that: it serves people in new ways to make team members more productive and customers happier.
 

Position Overview:
The Director, Marketing Technology COE will lead a cross-brand squad building the foundational development of advanced marketing technology solutions across Yum’s global footprint. This work will be the foundation to AI-Driven Marketing. This role is responsible for aligning brand technical and marketing teams and aiding them in their journeys toward core foundational market persona based Martech stacks, driving the acceleration of customer data platforms, CRM, loyalty and personalization, ensuring that the right Martech platforms and programs are identified, implemented, and optimized to deliver immediate and sustained commercial impact.

This role will play a pivotal role in transforming Yum's Martech landscape by driving platform standardization, overseeing vendor relationships, and ensuring that performance marketing capabilities are aligned with Yum’s growth strategy.

Key Responsibilities:

1. Lead MarTech Platform and Program Strategy:
   • Define cross-brand Martech platform standards, ensuring consistency and scalability across diverse markets.
   • Develop and implement comprehensive marketing solutions that enhance performance marketing capabilities, driving significant sales growth across brands and regions.
   • Identify and select Martech platforms that meet the needs of both advanced and growth markets, balancing capability and cost-effectiveness.
2. Vendor Management:
   • Identify, negotiate, and manage relationships with preferred Martech platform and program vendors, leveraging Yum’s global scale for lower costs and consistent pricing.
   • Manage service-level agreements, ensuring platforms and programs deliver on their commercial promises and commitments.
   • Consolidate duplicative vendor instances to improve efficiency and reduce costs.
3. Martech Program Implementation:
   • Oversee the future strategy of implementation programs (e.g., CRM journeys, upsells in e-commerce) that drive sales growth in participating markets.
   • Source and manage relationships with implementation partners, making the adoption of Martech solutions seamless for markets regardless of internal resourcing.
   • Map best practices to guide markets in optimizing Martech investments for further commercial success.
4. Cross-Brand Consultative Leadership:
   • Act as a trusted advisor to brand Leadership Teams (Brand CMOs, CDTOs, Martech Leads) to expedite the adoption and implementation of AI-driven marketing solutions.
   • Provide consultative support to ensure performance and brand-building efforts are aligned, creating a sustainable growth flywheel.
   • Lead stakeholder engagements to ensure alignment with key cross-functional teams, including Ecommerce, Data, and Global Procurement.
   • Collaborate with data platform experts to draft technical standards and serve as the primary liaison to Yum product teams, ensuring seamless integration between Martech platforms and key surfaces (e.g., Ecommerce, Kiosks, Digital Menu Boards).

Qualifications:

• 10+ years of experience in Marketing Technology leadership, with expertise in both platforms (CRM systems, customer communication systems) and programs (CRM journeys, upsells, data tagging).
• Bachelor’s degree in Computer Science, Marketing, Business, or related field. Master’s degree preferred.
• Proven ability to manage large-scale vendor relationships and contracts, with a focus on cost efficiency and service delivery.
• Experience working with diverse decentralized brand + market combinations. This includes large, mature regions to growth markets, and the ability to tailor solutions accordingly.
• Demonstrated ability to drive cross-functional collaboration and manage stakeholders at all levels.
• Strong vision and communication skills to inspire and lead marketing transformation efforts.

A few of our perks:

• 4 weeks of vacation PLUS holidays
• 5 sick days
• 2 paid volunteer days
• 401k matching
• Medical, dental, vision
• Life insurance
• Half day Fridays
• Generous parental leave
• A world-famous recognition culture

Join us in shaping the future of MarTech in the restaurant industry and make a significant impact on how millions of customers interact with our beloved brands worldwide.

Salary Range: $­­155,700 to $201,630 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. 

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.
 

The Yum! Brands story is simple. We have the four distinctive, relevant and easy global brands – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill -- born from the hopes and dreams, ambitions and grit of passionate entrepreneurs. And we want more of this to create our future!

As the world’s largest restaurant company we have a clear and compelling mission: to build the world’s most love, trusted and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled talent and culture, which fuels our results.

We’re looking for talented, motivated, visionary and team-oriented leaders to join us as we elevate and personalize the customer experience across our 48,000 restaurants, operating in 145 countries and territories around the world!

We put pizza, chicken and tacos in the hands of customers through customized ordering, unique delivery approaches, app experiences, and click and collect services and consumer data analytics creating unique customer dining experiences – and we are only getting started.

Employees may work for a single brand and potentially grow to support all company-owned brands depending on their role. Regardless of where they work, as a company opening an average of 8 restaurants a day worldwide, the growth opportunities are endless. Taco Bell has been named of the 10 Most Innovative Companies in the World by Fast Company; Pizza Hut delivers more pizzas than any other pizza company in the world and KFC’s still use its 75-year-old finger lickin’ good recipe including secret herbs and spices to hand-bread its chicken every day.

Yum! and its brands have offices in Chicago, IL, Louisville KY, Irvine, CA, Plano, TX and other markets around the world. We don’t just say we are a great place to work – our commitments to the world and our employees show it. Yum! has been named to the Dow Jones Sustainability North America Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine in addition to being named to the Bloomberg Gender-Equality Index. Our employees work in an environment where the value of “believe in all people” is lived every day, enjoying benefits including but not limited to: 4 weeks’ vacation PLUS holidays, sick leave and 2 paid days to volunteer at the cause of their choice and a dollar-for-dollar matching gift program; generous parental leave; competitive benefits including medical, dental, vision and life insurance as well as a 6% 401k match – all encompassed in Yum!’s world-famous recognition culture.

The Director, Marketing Technology COE will lead a cross-brand squad building the foundational development of advanced marketing technology solutions across Yum’s global footprint. This work will be the foundation to AI-Driven Marketing. This role is responsible for aligning brand technical and marketing teams and aiding them in their journeys toward core foundational market persona based Martech stacks, driving the acceleration of customer data platforms, CRM, loyalty and personalization, ensuring that the right Martech platforms and programs are identified, implemented, and optimized to deliver immediate and sustained commercial impact.