Lead Product Manager - Ad Formats (Remote - Canada)

Location: Toronto, Ontario, Canada

Summary

Yelp is looking for a Lead Product Manager to own ad format strategy and execution across our most important consumer surfaces. In this highly visible and impactful role, you'll define how ads look, where they appear, and how they perform. You are responsible for driving improvements to ad design, placement, and layout across Yelp's search results page and within Yelp Assistant, our AI-powered chat interface where ads are an emerging and important part of the experience.

 

If you're looking to own a high-impact part of the ads system at a billion-dollar company and would enjoy working closely with engineers, data scientists, designers, and peer product teams, then this is the role for you.

 

This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

What it takes to succeed:

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient

What you'll get:

The top end of the compensation range for this role exceeds $200,000 annually. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data and years of experience. The actual compensation offered may be influenced by a variety of factors, including the candidate’s experience and skill set.

 

• You may also be offered restricted stock units and benefits.
• This opportunity has the option to be fully remote in all locations across Canada.
• This role is posted to fill an existing position.
• You can find more information about Yelp's five star benefits here!

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

 

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, disability, or any other protected status.

 

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 1-415-969-8488.

 

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

 

#LI-Remote

 

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Responsibilities

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

Qualifications

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient