Senior Product Manager — White-Label App Store Platform

Team: Regions: China

Location: Beijing, China

Workplace Type: onsite

RESPONSIBILITIES

1. Lead product planning and design for the company's white-label app store platform, enabling clients to rapidly build and operate their own branded app marketplaces on a shared platform infrastructure — covering core modules including the end-user app store, developer console, and operations backend.
2. Own the configurable product design of the white-label app store, including brand theming, page layout, content structure, operational rules, and role-based permissions — improving platform reusability and project delivery efficiency.
3. Design and optimize the full app lifecycle — from onboarding and submission for review, to publishing, search and recommendation exposure, and download conversion.
4. Engage with clients, business development, and operations teams to gather requirements; identify common needs across clients in areas such as app distribution, content operations, and campaign configuration; and consolidate reusable functional modules and configuration solutions to reduce repetitive custom development.
5. Collaborate with engineering teams to build out platform capabilities including multi-tenancy, permission frameworks, configuration backends, and module reuse — supporting continuous platform scaling and multi-project delivery.
6. Design developer platform capabilities including developer onboarding, app submission and review, version management, data dashboards, and settlement/revenue sharing modules.
7. Work with operations teams to design featured collections, campaign pages, and resource slot scheduling — supporting key app distribution initiatives and growth targets.
8. Partner with the monetization team on capabilities such as advertising, in-app purchase revenue sharing, and subscription services — exploring platform monetization models.
9. Track developments in the app store landscape, Android ecosystem, and overseas distribution markets; continuously refine product strategy in line with business growth.

Requirements

1. Bachelor's degree or above; majors in Computer Science, Software Engineering, Information Systems, or related fields preferred.
2. 5–8 years of product management experience in internet products; experience with platform products, app stores, content distribution platforms, open platforms, or SaaS platforms preferred.
3. Proven experience designing complex backend systems or platform-type products; ability to independently lead product planning and delivery across multiple user roles and modules.
4. Strong familiarity with core app distribution flows, including app review, search ranking, recommendation mechanisms, chart strategies, and growth conversion.
5. Familiarity with white-label products, multi-tenant architecture, permission systems, or configurable backend design; hands-on project experience preferred.
6. Strong requirements analysis and abstraction skills; able to balance client-specific customization needs against scalable platform solutions.
7. Strong cross-functional communication and project execution skills; able to drive delivery in collaboration with engineering, QA, operations, and business teams.
8. Data-driven mindset; able to identify product issues through data analysis and drive iterative improvements.
9. Solid English reading and writing proficiency; experience with overseas markets or multilingual products preferred.
 

Bonus Points

1. Experience with Google Play, Huawei AppGallery, Xiaomi App Store, or similar platforms.
2. Experience with the Android ecosystem, SDK platforms, or open platform products.
3. Experience with advertising platforms, monetization products, or growth products.
4. Experience with products targeting overseas markets, multiple regions, or multilingual user bases.
5. Familiarity with app review processes, compliance requirements, or security risk management.