Description
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
About the team and role:
Xero Developer is a key strategic asset to Xero, and one of the largest marketplaces for business apps in the world. It connects millions of small business customers and their advisors to over 1000 app partners and financial services in the Xero App Store, and tens of thousands of users of the Xero API who build value added integrations on the Xero platform.
The Ecosystem team includes Product, Design, Engineering and Marketing teams. Platform marketing is responsible for increasing awareness of the Xero platform value prop resulting in the attraction of more integrations into the Xero ecosystem and deeper engagement among the developer community.
As ‘Developer Marketing Manager’ you will play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs, content, and comms to drive growth and advocacy within the developer community.
We're looking for this person to be based in New Zealand (either hybrid or work from home).
What you'll bring to the role:
- 5+ years developer relations experience, ideally in program management, developer marketing or partnership roles.
- Technical background and expertise working with a technical or developer audience.
- Track record delivering effective content-led acquisition initiatives, utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community.
- Experience building community engagement and advocacy through targeted education programs
- Proven experience developing marketing strategy, audience segmentation, positioning and messaging
- Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
- Experience in a marketplace, SaaS or high-growth tech business is highly sought after.
What you'll do:
- Execute on the Xero Developer Platform Marketing and Developer Engagement strategy to drive growth and engagement within the Xero partner ecosystem with a focus on content, communications, community and programs. Including:
- Collaborate with Head Of Platform Marketing, Head Of Growth and Partnerships to deliver channel acquisition programs
- Work with product marketing to ensure we have a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
- Work with HO Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel.
1. Program delivery that enables growth opportunities for Xero Developers and insights for Xero. This will include ongoing program evaluation and development, cross team communication, review and governance
2. Writing targeted education and content to build engagement, increase product utilisation and inspire partner advocacy
3. Email nurture campaigns improving the developer experience, product adoption and onboarding into the Xero App Store / platform
4. Xero Developer brand improvements to drive awareness and acquisition
5. Re-invigorating and boosting engagement across Xero developer social channels and community forums
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Other Jobs from Xero
Sr. Engineer, U.S. Payroll
San Mateo, CA
US
Developer Marketing Manager
Remote
Brisbane, Australia
Senior Project Manager
Auckland, NZ
Remote Hybrid
Senior Project Manager
Melbourne, Australia
Sydney, Australia
Principal Engineer - Data and AI Platforms
Melbourne, Australia
Sydney, Australia
Similar Jobs
Senior Manager Software Engineering
San Jose, CA
US
Lead Product Manager
Remote
Hyderabad, India
Senior Product Manager - Customer Data Platform
Washington, D.C.
San Francisco, CA
Senior Solutions Engineer
Remote
[Summer Internship 2025] Software Engineer Intern, Back-End
Bangkok, Thailand
.NET Developer
Remote
There are more than 50,000 engineering jobs:
Subscribe to membership and unlock all jobs
Engineering Jobs
60,000+ jobs from 4,500+ well-funded companies
Updated Daily
New jobs are added every day as companies post them
Refined Search
Use filters like skill, location, etc to narrow results
Become a member
🥳🥳🥳 452 happy customers and counting...
Overall, over 80% of customers chose to renew their subscriptions after the initial sign-up.
To try it out
For active job seekers
For those who are passive looking
Cancel anytime
Frequently Asked Questions
- We prioritize job seekers as our customers, unlike bigger job sites, by charging a small fee to provide them with curated access to the best companies and up-to-date jobs. This focus allows us to deliver a more personalized and effective job search experience.
- We've got about 70,000 jobs from 5,000 vetted companies. No fake or sleazy jobs here!
- We aggregate jobs from 5,000+ companies' career pages, so you can be sure that you're getting the most up-to-date and relevant jobs.
- We're the only job board *for* software engineers, *by* software engineers… in case you needed a reminder! We add thousands of new jobs daily and offer powerful search filters just for you. 🛠️
- Every single hour! We add 2,000-3,000 new jobs daily, so you'll always have fresh opportunities. 🚀
- Typically, job searches take 3-6 months. EchoJobs helps you spend more time applying and less time hunting. 🎯
- Check daily! We're always updating with new jobs. Set up job alerts for even quicker access. 📅
What Fellow Engineers Say
