Manager - BI

Location: Bangalore, India; Gurgaon, India

Department: Technology & Data

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Key Responsibilities

Analytics & Innovation

• Media Performance Analysis: Based on client briefs define key questions for evaluating campaign performance, propose measurement strategies and evaluate media performance against primary KPIs to understand the why and recommend actions for continuous improvement.
• Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data based on measurement outcomes.
• Measurement Tools: Proficiency in primary measurement tools such as brand lift studies and common methodologies, conversion lift studies.
• Analytical Skills: Exhibit a strong understanding of experimental design, specifically covering A/B testing for Brand Impact (brand lift studies) and performance (conversion lift studies). Work with the broader analytics team to adopt new methods and techniques.

Project & Team Leadership

• Project Management: Independently manage all phases of assigned projects, ensuring they are delivered on time and with high quality.
• Team Communication: Effectively communicate with Analytics, Activation and Planning team members based in local and global roles, ensuring a culture of collaboration.
• Mentorship & Development: Actively mentor and develop junior team members, fostering their growth and understanding of company processes.

Marketing Strategy, Measurement & Client Engagement

• Marketing Strategy & Measurement: Develop an understanding of client marketing plans and objectives to propose effective measurement frameworks and learning agendas in partnership with internal teams and clients.
• Campaign Development: Support the development of marketing campaigns by ensuring clear success objectives are defined.
• Client & Partner Collaboration: Engage with clients on task-specific issues, and work with measurement partners and creative agencies to help execute campaigns successfully.
• Strategic Problem-Solving: Apply critical thinking to solve regular problems independently, while knowing when to seek guidance for unique or complex challenges.

About Yourself

• A Bachelor's degree from a top-tier college, or equivalent experience (preferably in a numerical field).
• Experience working in a measurement, market research, or data-based role.
• Experience guiding junior team members and managing your own time and tasks with decreasing supervision.
• Exposure to measuring Brand Awareness campaigns.
• Strong organizational and time management skills.
• A good understanding of what data points can be collected in a digital media campaign and how they should be analyzed.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.