Analytics & Insights Specialist
Location: Johannesburg, South Africa
Department: Client Teams
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.
Insights & Learnings:
Support the team with the development & presentation of media strategies through:
- Channel evaluation and selection.
- Providing target market insights and recommendations
- Analysing benchmarks and KPIS
- Posting campaign presentations with clear insights and learnings to positively impact future campaigns.
- Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.
- Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.
- Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.
- Think critically and be discerning about information sources.
- Understand and predict the dynamics of the market and its implications for the client.
- Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)
- Assist in developing, updating, and generating data for Interactive Dashboards.
- Keep up to date in using media measurement tools.
- Analyze website, social media platforms, online stats, trends.
- Interpret digital metrics, for a fast-paced and dynamic television environment.
- Manage online campaigns, reporting and analytics in all digital and social media channels.
- Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database.
- Monitor activity on an ongoing basis to identify optimization opportunities.
The Ideal Candidate
- At least 6 years of through-the-line media experience preferred.
- Minimum of 4 years of experience in media analytics.
- Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)
- Strong analytical and numeracy abilities required.
- Skilled in industry related research and stats tools.
- A good understanding of SEO and digital marketing.
- Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety
- Strong organizational skills, multi-tasking capabilities and detail oriented.
- Good understanding of media channels, both digital and traditional
- Problem-solver
- Proven experience using data to generate insights and demonstrate their value to influence business decisions.
- Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.
- High attention to detail
Please read our Privacy Notice for more information on how we process the information you provide.
There are more than 50,000 engineering jobs:
Subscribe to membership and unlock all jobs
Engineering Jobs
60,000+ jobs from 4,500+ well-funded companies
Updated Daily
New jobs are added every day as companies post them
Refined Search
Use filters like skill, location, etc to narrow results
Become a member
🥳🥳🥳 452 happy customers and counting...
Overall, over 80% of customers chose to renew their subscriptions after the initial sign-up.
To try it out
For active job seekers
For those who are passive looking
Cancel anytime
Frequently Asked Questions
- We prioritize job seekers as our customers, unlike bigger job sites, by charging a small fee to provide them with curated access to the best companies and up-to-date jobs. This focus allows us to deliver a more personalized and effective job search experience.
- We've got over 200,000 jobs from 15,000+ vetted companies. No fake or sleazy jobs here!
- We aggregate jobs from 15,000+ companies' career pages, so you can be sure that you're getting the most up-to-date and relevant jobs.
- We're the only job board *for* software engineers, *by* software engineers… in case you needed a reminder! We add thousands of new jobs daily and offer powerful search filters just for you. 🛠️
- Every single hour! We add 2,000-3,000 new jobs daily, so you'll always have fresh opportunities. 🚀
- Typically, job searches take 3-6 months. EchoJobs helps you spend more time applying and less time hunting. 🎯
- Check daily! We're always updating with new jobs. Set up job alerts for even quicker access. 📅
What Fellow Engineers Say