Marketing Data Analyst

The Marketing Data Analyst will play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions.

What You’ll Do

• Ensure the highest data quality with zero errors

• Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting

• Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience

• Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools

• Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency

• Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives

What You’ll Need

Minimum Qualifications

• 2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS

• Undergraduate degree or equivalent combination of relevant career experience and expertise

Preferred Qualifications

• Excellent verbal, written, and interpersonal communication skills

• Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment

• High technical capacity with attention to detail

• Effective time management

• Strong data collection and analysis skills

• Curious, proactive, organized, and analytical nature

• Data-driven mindset

• Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)

• Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)

• Experience with web analytics and tracking

• Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices

Travel Requirements & Working Conditions

• Less than 20% travel required

• Reliable internet access for remote work