Product Data Analyst

Location: Brazil, Argentina

Department: Workana (inhouse)

Workplace: remote

Description

At Workana, we’re transforming the future of work by connecting top remote talent from Latin America with global opportunities. As the largest freelancing platform in the region with over a decade of experience, we empower thousands of professionals and businesses to thrive in a remote-first world.

About the role

The mission of Product Data Analyst is to act as the analytical partner for the Product team leading Workana’s marketplace. This includes supporting both growth initiatives and the development of key modules within our ecosystem.

A strong data perspective will be essential to enable a continuous cycle of discovery, experimentation, validation, and iteration. This is not about answering questions — it's about helping the team ask better ones, faster.

This is not a support or traditional reporting role. It’s a hands-on, impact-oriented role, focused on building solutions together with the product team.

Key responsibilities

• Support product discovery with exploratory analyses and actionable hypotheses.
• Define and track key product metrics (adoption, conversion, drop-off, engagement, etc.).
• Design, analyze, and interpret product experiments (A/B tests) to validate business hypotheses.
• Identify behavioral patterns that help the team iterate or pivot quickly.
• Build dashboards and interactive reports to enable self-service access to insights within the squad.
• Collaborate with the Head of Product, PMs, POs, UX Designers, and Engineering Managers to prioritize initiatives based on data opportunities.
• Contribute to data-driven solutions for onboarding, segmentation, matching, pricing, and more.

Requirements

Technical skills we’re looking for

• Strong SQL skills for advanced self-service analysis (cohorts, window functions, CTEs, dynamic segmentation, etc.).
• Experience designing and analyzing A/B tests with statistical rigor.
• Solid grasp of applied statistics: hypothesis testing, confidence intervals, significance thresholds.
• Familiarity with data visualization tools (e.g., Power BI, Looker, Metabase).
• Knowledge of Python or R for ad-hoc analysis or advanced data manipulation.
• Bonus: experience using product analytics tools like Amplitude, Mixpanel, GA4.
• Bonus: experience with AI tools that enhance analysis or decision-making.

What we expect from your mindset and way of working

• This role calls for initiative, critical thinking, and openness to change. We're not looking for someone who just executes tasks — we're looking for someone who enjoys building in dynamic environments and working closely with others.

• High adaptability. Things move fast in product. You’re comfortable navigating ambiguity, learning as you go, and adjusting course based on what the data reveals.
• Builder mentality. You don't just point out problems — you bring ideas, test hypotheses, and help improve processes and solutions.
• Collaborative spirit. You value autonomy, but you're also eager to share learnings, ask questions, and contribute to the team’s collective growth.
• Proactive mindset. Not everything will come with a clear brief. You take initiative, identify patterns, and create momentum from curiosity.
• Human-first thinking. Data is a powerful tool, but decisions happen in real-world contexts. You balance analysis with empathy and good judgment.

• Curiosity for new tools. You're open to experimenting with emerging technologies — especially AI — to accelerate learning, spark ideas, and expand how we discover value through data.

Benefits

• Fully remote work in Latin America - USD compensation
• Make a Difference: Your work will directly impact the lives of thousands of freelancers across Latin America, empowering them to achieve autonomy, professional growth, and better opportunities.
• High-Impact Role: Lead high-impact product initiatives at the largest freelancing platform in Latin America, where your contributions directly drive our growth and success.
• Growth Opportunities: Workana’s dynamic startup environment offers limitless opportunities for career advancement as we scale.

• People-First Culture: At Workana, we value our people. We are a remote-first company that fosters collaboration, creativity, and professional growth in an environment where your ideas matter.