Product Analyst - Base44

Location: Tel Aviv, il

Job Description

As a Product Analyst, you'll play a key role in shaping and driving data-driven decisions for Base44. This high-impact, fast-paced role is focused on building a new product category, requiring a proactive problem-solver who thrives in a dynamic environment.

In your day-to-day, you will:  

• Lead end-to-end product analysis across the Base44 user journey- from onboarding and activation to feature adoption, retention, and app monetization
• Own the data lifecycle from clarifying core product questions to ensuring data quality, user behavioral tracking, and delivering actionable product insights
• Challenge the “why” and “how” of product features, driving data-informed decisions that shape the product roadmap
• Deeply understand user behavior by identifying patterns, churn risks, and anomalies across different cohorts and user segments
• Enable high-velocity decision-making by building trustworthy dashboards and self-serve reporting tools for Product Managers, Designers, and Leadership
• Leverage state-of-the-art AI tools (including Claude, ChatGPT, and LLM-assisted workflows) to accelerate data processing, automate insights generation, and enhance product experimentation

Qualifications

• 5+ years of experience as a Product Analyst or Data Analyst focusing on product analytics (preferably in a fast-paced B2B/B2C SaaS or Tech company)
• Proven hands-on experience with AI tools and LLMs (e.g., Claude, OpenAI) for analytical workflow enhancement, automated scripting, or data exploration
• Deep understanding of product analytics frameworks: user funnels, onboarding optimization, cohort analysis, A/B testing/experimentation, feature adoption, and retention curves
• Strong proficiency in SQL and data manipulation tools (Python)
• Experience with product analytics and event-tracking platforms (e.g., Amplitude, Mixpanel, Heap)
• Exceptional business acumen- ability to connect complex product usage data to core business outcomes and tell compelling data stories
• High attention to detail with a track record of delivering accurate, actionable, and impact-driven insights
• Comfortable in an agile, fast-paced environment, collaborating seamlessly with Product Managers, Engineers, and UX Designers 

Additional Information

We’re Base44, a newly acquired part of Wix dedicated to revolutionizing software development. Our AI-powered platform enables anyone to create custom software applications using natural language, eliminating the need for traditional coding. Operating as a startup within Wix, we embrace a fast-paced, collaborative environment, solving complex challenges with simple, innovative solutions.

Base44 exists to empower creators, solo founders, startups, entrepreneurs, and side hustlers to turn their ideas into reality. Whether it’s launching a product, testing a concept, or exploring an idea, Base44 is here to help make it happen.

Customer Care is Wix's first-line, user-facing team, dedicated to helping users solve problems, explore opportunities, and achieve success. We also serve as the voice of the user, delivering insights to improve Wix's products and user experiences.