Digital Product & eCommerce Senior Director

Location: 300 Concord Plaza Dr San Antonio TX 78216-6903

Time Type: Full time

Job Description

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Digital Product & eCommerce Senior Director, you will shape and lead Whataburger's digital commerce vision across web, mobile app, kiosk, and marketplace experiences. You'll drive growth by creating seamless, guest-centric ordering journeys that are intuitive, scalable, and unmistakably Whataburger.

In this role, you'll have the opportunity to Make a Difference by delivering digital experiences that fuel business growth and strengthen guest loyalty. You'll Serve with Heart by championing solutions that simplify ordering and create exceptional guest experiences. You'll Win as One through close partnership with Operations, Marketing, Technology, and restaurant teams to ensure digital capabilities support real-world execution. Most importantly, you'll Move Forward Boldly by leading innovation, modernization, and continuous optimization across our digital commerce ecosystem.

Day-to-Day Ingredients — Responsibilities

As a Digital Product & eCommerce Senior Director, you will:

• Define and execute the vision, strategy, and roadmap for digital commerce and omnichannel fulfillment.
• Lead digital experiences across web, mobile app, kiosk, and third-party marketplace platforms.
• Drive growth in digital sales, conversion, order frequency, average check, and guest satisfaction.
• Prioritize product investments that balance guest needs, operational execution, and business value.
• Oversee digital menu, catalog, pricing, and ordering foundations across all channels.
• Champion experimentation, testing, and optimization to improve digital performance.
• Partner with Operations, Marketing, Technology, and Design to deliver scalable solutions.
• Establish KPIs, measurement frameworks, and performance reporting for digital experiences.
• Translate guest insights and business needs into product enhancements and innovation opportunities.
• Lead cross-functional product delivery from prioritization through release and adoption.
• Build, coach, and develop a high-performing team focused on accountability and results.
• Influence strategic decisions that advance Whataburger's digital transformation journey.

The Sauce — Pay & Perks

As a Digital Product & eCommerce Senior Director, you will receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave*
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Digital Product & eCommerce Senior Director, you must have: 

• Bachelor's degree or equivalent combination of education and experience.
• 10+ years of experience leading digital product, eCommerce, or digital commerce initiatives.
• Proven success developing and executing digital growth and product strategies.
• Experience managing first-party and third-party commerce performance and outcomes.
• Experience owning and improving key digital business and customer experience metrics.
• Strong background leading cross-functional teams and influencing senior stakeholders.
• Expertise using data, insights, and KPIs to drive strategic decision-making.
• Exceptional communication, leadership, and stakeholder management skills.
• Ability to balance competing priorities in a fast-paced, evolving environment.

Extra Toppings — Desired Experience

As a Digital Product & eCommerce Senior Director, we prefer you to have: 

• Experience in QSR, restaurant, retail, hospitality, or other high-volume consumer environments.
• Experience scaling digital commerce during periods of rapid growth or transformation.
• Experience leading platform modernization, digital innovation, or omnichannel initiatives.
• Knowledge of digital fulfillment, marketplace ecosystems, and customer ordering journeys.
• Experience applying human-centered design principles to digital product development.
• Advanced understanding of conversion optimization, personalization, and digital customer engagement.
• Experience leading large, geographically dispersed, or multi-disciplinary teams.

Where & How You’ll Work

This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

300 Concord Plaza Dr San Antonio TX 78216-6903