Associate, Go to Market Operations

Company: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact to our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product -- a consumer health engagement platform -- integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We’re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees.  We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.

Position Title: Associate, Go to Market Operations

Reporting to:  Director, Go To Marketing Operations

Location: Chapel Hill, NC; Newton, MA; New York, NY

Compensation: Associate, Go to Market Operations ($70,000-$75,000)

Position Summary: 

We are seeking a detail-oriented and proactive Go-To-Market Operations (GTM Operations) Associate reporting to the Director of GTM Operations, to support optimizing sales processes and driving revenue growth. Our GTM Operations team is responsible for building and maintaining the operational foundation that enables our growth team to run effectively and efficiently. This entry-level role is an excellent opportunity for a recent graduate to work at the intersection of strategy, data analysis and business operations. You’ll collaborate with cross-functional teams, contribute to data-driven decisions and help refine processes that drive growth and efficiency.

Key Responsibilities:

• Pipeline Management & Analytics: Track and analyze sales pipeline data to ensure accurate forecasting and alignment with revenue goals. Build and maintain dashboards to monitor key metrics, identify trends, and provide actionable insights to sales leadership
• CRM Optimization: Maintain and enhance the CRM system (Salesforce) to support sales activities, ensuring data accuracy and usability for the team.Proposal Management: Streamline and oversee Well’s sales proposal process to ensure timely, high-quality submissions. Maintain an organized library of standard responses and collaborate with teams to ensure content remains accurate and up-to-date
• Sales Enablement: Collaborate with GTM Operations and sales leads to organize and distribute relevant content, tools, and resources for effective prospecting and client engagement
• Data Analysis: Generate reports and insights from sales activities to highlight key trends and identify areas for improvement
• Research: Conduct thorough and reliable research to support business initiatives and inform decision-making
• Project Management: Manage timelines and deliverables for go-to-market projects. Organize workflows, prioritize tasks, and ensure projects are executed efficiently
• Collaboration & Communication: Partner with internal stakeholders to align on objectives and outcomes. Clearly communicate findings, updates, and feedback to ensure consistency and alignment across teams
• General Support: Provide administrative and operational support to the GTM team to enable the seamless execution of sales initiatives

Preferred Qualifications:

• Analytical skills with the ability to interpret data, generate actionable insights, and communicate findings effectively
• Excellent written and verbal communication skills, with a collaborative mindset and ability to work across teams
• Ability to leverage data and insights to influence decisions and drive impactful outcomes
• Motivation to challenge the status quo and innovate processes continuously
• Demonstrated success in managing complex, high-priority initiatives with multiple workstreams to completion
• Adaptability to thrive in a fast-paced environment with shifting priorities
• Detail-oriented, data-driven, and adept at delivering projects efficiently
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and sales tools is appreciated but not required

Additional Job Information

Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare.  We welcome team members who are passionate about that mission. 

We embrace diversity and are committed to building an inclusive team. All qualified applicants will be eagerly considered for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.