Sr. Manager/ Director of Demand Generation

Responsibilities:

• Develop and execute demand generation channels and programs (e.g., Google PPC, LinkedIn, Trade Publications, webinars etc.) to drive new leads and nurture our existing database of leads
• Own pipeline creation and conversion and develop an intimate understanding of the customer journey to drive impact across the funnel
• Work with the content marketing, product and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
• Ensure brand identity is adhered to in campaigns and in all communication channels
• Track, measure, and communicate campaign/channel/program results, continually optimize for efficiency and scale, and seek to generate new best practices through experimental efforts
• Work with our Analytics team to create marketing dashboards displaying key metrics around campaign and channel performance
• Collaborate closely with sales, success and product teams and implement an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales

Qualifications:

• Bachelor’s degree in a marketing- or business-related field
• 5-10 years of experience in demand generation with B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing materials.
• Experience influencing and communicating product offers to customers, prospects, and sales professionals 
• Strong project management skills and experience with superb attention to detail.
• Knowledge and hands-on experience with popular CMS, marketing automation and sales automation systems, particularly HubSpot and Salesforce.com.
• Significant track record of achievement and success within the targeted field of expertise
• Ability to work in a dynamic fast paced organization, build internal and external relationships to gain and share information and insight
• Good organizational skills and strong presentation skills
• Results oriented, self motivated with proven ability to meet objective & targets in fast growing organizations

Why you'll love working for wealth.com

• You won’t find any of the negative stereotypes about startups at wealth.com, and you get to help build something that is truly making a difference at a company that is driving rapid revenue growth with a best-in-class platform.


Here are the core benefits of the role:
• Competitive Salary.
• Fully remote, flexible work environment. We do however meet together in person several times a year.
• Full medical and dental benefits. 
• Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged.
• Paid Parental Leave.
• Company equity managed through Carta.
• 401k with Match and 100% vesting upon hire.
• Free estate planning!