This role is for our Berlin office location, on a hybrid work model: Monday to Thursday - in office, Friday - remote.
This is a full time 6 months internship position.
Wayfair has steadily focused and grown our brand presence in Germany and the UK, and now we are looking for a near native German speaking (proficient user - C2) copywriter to join our team and help us continue our journey to becoming an iconic brand in Europe.
Having gained first academic or professional experience, a successful candidate will gain a clear understanding of how to develop and maintain a brand's tone of voice, write quickly and effectively for promotions, and conceptualise engaging, breakthrough ideas for digital and social media.
As a member of the creative team, the copywriter will write and edit content for a variety of projects – including web, app, mobile, digital video, TV, Radio, OOH and social media. They will collaborate with our designers to ensure copy and visuals work together to create a strong narrative. They’ll also work closely with Brand Strategy, Campaign Management and Marketing Channel teams to develop concepts and ideas and articulate messaging specific to various audiences.
This is an exciting role for someone who is passionate about contributing to the evolution of our brand and building our German language site and assets.
What You’ll Do:
- Interpret creative briefs to develop concepts for execution across projects and geo’s
- Write original copy and edit content for a range of brand, marketing and communication materials
- Collaborate with cross functional stakeholders from concept development to final delivery
- Revise copy based on feedback
- Use Wayfair’s wealth of performance metrics and other data (especially customer insights) to guide smarter creative decisions
What You’ll Need:
- Bilingual German with professional English proficiency
- Strong writing, research, and organisational skills
- Experience in digital marketing: website, app, mobile, social media (incl. Facebook, Instagram, TikTok, Pinterest)
- Ability to adapt writing style for different audiences and media formats
- Keen eye for detail and appreciation of design
- Basic understanding of marketing KPIs and data
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
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