Senior Manager, Analytical Lead, Media Insights - Walmart Connect [Shared Services]

At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.  

Walmart Connect is seeking a Senior Manager, Analytical Lead, Media Insights for Shared Services. Reporting to a Senior Manager, Media Insights, responsible for streamlining analytics, reporting, and insights support, you will bring the analytical rigor, responsiveness, and creativity required to support WMC’s market leading advertising measurement and insights. As an individual contributor, you will assist in the creation of platforms that automate and produce sophisticated media performance analyses and customer insights to support our Media Analytics organization as they help advertisers understand media performance, optimize media strategy, and generate incremental investment. As a Senior Data Scientist you will be expected to mentor and help guide your more junior counter parts 

The individual needs to be analytical and solution-driven with the ability to partner with the larger Strategic Insights & Media Analytics team as well as the Sales & Client Service teams to effectively communicate complex media and measurement insights internally and externally.  You will play a critical role in analyzing customer behavior, measurement, and performance data across various channels. You will be responsible for leveraging data-driven insights to analyze client retail media strategy and drive value from long-term investment with Walmart Connect as a trusted strategic consultant and partner for our advertising partners. 

Role-Specific Responsibilities 

• Exploratory Data Analysis: Architect sophisticated machine learning solutions that scale across the organization and establish best practices for model development, testing, and deployment. 

• Data Automation and Quality Management: Drive the adoption of advanced automation technologies and AI in reporting processes and develop comprehensive data quality strategies that ensure trust in enterprise reporting. 

• Data Visualization: Sets the vision for data visualization and storytelling across the organization. 

• Strategic Insight Development: Translate multifaceted datasets into client-centric insights, aligning supplier strategies with emerging retail and media industry trends. 

• Project Oversight: Leads development of advanced statistical models and data methodologies, providing strategic guidance to analysts in deriving insights and translating complex findings into impactful business decisions. 

• Cross-functional Partnerships: Drive cross-functional collaboration with internal teams, sales, marketing, product leadership, and data engineering teams to align strategies and deliver holistic scalable service solutions for client-facing teams. 

• Technical Innovation and Process Improvement: Spearhead innovation in analytical methodologies, leveraging SQL, Python, and/or R as well as advanced visualization tools to streamline processes and elevate insights. 

Minimum Qualifications 

• Option 1: Bachelors degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 5 years' experience in an analytics related field.

• Option 2: Masters degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 3 years' experience in an analytics related field.

• Option 3: 7 years' experience in an analytics or related field. 

Preferred Qualifications 

• 7+ years of experience in analytics, data science, or business insights, ideally within the digital or retail media ecosystem.  

• Strong programming skills in Python, SQL or similar programming languages.  

• Proficient in advanced data visualization tools such as Tableau, Power BI to communicate insights effectively.  

• Experience in data automation, including hands-on experience with data pipelines and cloud-based data platforms, and a proven track record of building scalable, automated data workflows.  

• Ability to navigate ambiguity while operating in a fast paced, start-up type of environment. 

• Strong collaborative skills with cross-functional teams, including sales, marketing, and product development.   

Core Competencies 

Data analysis tools (SQL, Python, R), data visualization platforms (Tableau, Power BI), measurement frameworks (media mix modeling, attribution analysis, lift studies), machine learning (applying supervised & unsupervised algorithms), statistical methods (hypothesis testing, regression analysis, Bayesian inference), retail media expertise (campaign measurement, ad inventory optimization, audience targeting strategies), understanding of digital advertising ecosystems (programmatic buying, walled gardens, consumer insights