What You’ll Do
- Develop annual product marketing plan in collaboration with field marketing
- Create go-to-market programs for new market segments and geographies
- Develop product messaging to be used across all media and customer engagement channels
- Lead global cross-functional launch and release marketing initiatives
- Build product awareness through PR, article placements, and social media
- Create campaigns to communicate tailored messages to specific audiences
- Lead release marketing activities
- Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- 5+ years of enterprise software product marketing experience
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging
- Able to work independently with little management oversight
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a dynamic environment
- Bachelor's degree required
Nice to Have
- Experience marketing life sciences-specific applications
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $175,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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