Director, Head of Longtail

The Opportunity  

We are seeking a Head of Long tail, Director level, to lead and drive growth within Unity’s Grow business. This role is critical to scaling our Mass Market offerings by optimizing Ad monetization and UA across Unity Ads, IronSource Ads, LevelPlay, and Tapjoy. The ideal candidate will lead the charge in developing innovative products, processes, and solutions to unlock growth opportunities across gaming and beyond, with a focus on delivering exceptional value through strategic automation and optimization.

Key Responsibilities

Team Leadership: 

• Lead, mentor, and manage a high-performing team focused on prospect identification, onboarding, client engagement, up-sales, and growth automation.
• Foster a culture of innovation and accountability, ensuring that the team continuously develops cutting-edge products and processes to meet business needs.

Cross-Functional Collaboration: 

• Partner with Product, Marketing, Sales, Salesforce and Business Intelligence teams to align on strategic growth objectives and deliver seamless execution of innovative solutions.
• Collaborate with developer support and data teams to ensure scalable solutions that remain tailored to customer needs and drive long-term engagement.

Strategic Growth Execution:  

• Identify and execute innovative product offerings, processes, and strategies to accelerate Mass Market growth within the gaming sector and beyond.
• Lead efforts to scale and automate solutions while maintaining a personalized customer experience through advanced onboarding and engagement strategies.

Performance Accountability:

• Establish clear growth metrics, monitor KPIs, and ensure the timely delivery of strategic goals.
• Continuously refine processes and strategies based on data-driven insights to unlock additional growth potential.

Resource and Budget Management: 

• Work closely with finance and operations to manage resources, capacity planning, and budget to ensure the team’s objectives are fully supported.

Customer-Centric Innovation: 

• Develop customer support processes that leverage both personalized and scalable solutions, ensuring a seamless experience from onboarding through growth and up-sales.
• Implement automated marketing and value creation strategies that enhance engagement and customer satisfaction.

Qualifications

Team Management:

• Proven experience in building, managing, and scaling cross-functional teams focused on growth and customer success.

Ad-Tech Expertise:

• Strong understanding of the ad-tech ecosystem, particularly in supply and demand management for Unity Ads, IronSource Ads, LevelPlay, and Tapjoy.

Innovation and Growth Experience:

• Demonstrated experience in designing and executing innovative growth strategies for large-scale, mass-market audiences.

Global Team Experience:

• Ability to work effectively with globally distributed teams, ensuring collaboration and alignment across time zones and functions.

Data-Driven Leadership:

• Experience leveraging data and analytics to optimize processes, develop innovative solutions, and drive strategic decision-making.

Life at Unity

Unity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.  

As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.  

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com.

#LI-ED1 #DIR