Description
**About the Role**
Uber Advertising is seeking a strategic, commercially-minded Insights Partner to serve as the right hand to our APAC Sales and Marketing leadership. This role acts as a critical bridge between data and revenue, requiring a unique blend of skills: the ability to design traditional market research studies and the technical capability to dive into first-party data.
You will work closely with Scaled Research Team Leads to build impactful narratives, but you won't just be managing processes—you will be a hands-on strategic thinker. By combining survey-based consumer sentiment with hard behavioral data via SQL, you will uncover the "why" and "what" of consumer behavior. You will lead high-level conversations with regional executives and key advertising partners to elevate the Uber Ads brand, proving that our platform offers a first-in-class product suite and an incredibly powerful audience.
**The Impact You'll Have**
### **Pre-Sales Narrative & Storytelling**
- Drive the Pitch: You are responsible for equipping the sales team with data-backed stories that highlight the unique value of Uber’s audience compared to competitors.
- Platform Details: Create detailed platform narratives using internal data to show clients exactly how our platforms influence our consumers’ day to day lives.
- Visual Storytelling: Translate complex datasets into clear, compelling slides and narratives that Sales can immediately deploy in client meetings.
### **Data Execution (1st & 3rd Party)**
- Hands-on SQL Analysis: Leverage solid SQL proficiency to independently query first-party databases. You won't rely on others to pull data; you will hunt for the insights yourself to validate hypotheses.
- Integrated Research: Blend survey-based consumer sentiment (3rd party/primary research) with hard behavioral data (1st party) to uncover the "why" and "what" of consumer behavior.
- Market Trends: Identify market trends in APAC to help position Uber Ads as a thought leader , identifying strategic gaps in the market and building research plans to address them.
- Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes.
### **Operational Collaboration**
- Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure APAC-specific requirements are integrated into the global roadmap.
- Provide feedback to global teams on the effectiveness of scaled research tools, helping to refine standardizations that benefit analysts worldwide.
**The Experience You'll Bring**
- 2+ years' experience in consumer insights, market research, or data analytics, specifically within digital media or advertising.
- Strong SQL Proficiency: You must be comfortable writing queries to extract behavioral data to supplement research findings.
- **Multi-lingual: English, Mandarin is MANDATORY**
- Primary Research Experience: Experience designing or analyzing survey questionnaires and 3rd party research data.
- Pre-Sales/Pitch Experience: A portfolio or track record of creating data-driven narratives that were used to influence stakeholders or clients.
**Bonus Points**
- Experience in a hybrid role blending quantitative research (surveys) and data analytics (behavioral).
- Commercial Acumen: Experience working directly with Sales or Marketing leadership in a high-growth tech or media company.
- Vertical Expertise: Experience analyzing specific verticals (e.g., Travel, Auto, Entertainment) to find unique consumer angles.
- Tooling: Experience with AI tools for content creation or data analysis.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
\*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [[email protected]](mailto:[email protected]).
Uber Advertising is seeking a strategic, commercially-minded Insights Partner to serve as the right hand to our APAC Sales and Marketing leadership. This role acts as a critical bridge between data and revenue, requiring a unique blend of skills: the ability to design traditional market research studies and the technical capability to dive into first-party data.
You will work closely with Scaled Research Team Leads to build impactful narratives, but you won't just be managing processes—you will be a hands-on strategic thinker. By combining survey-based consumer sentiment with hard behavioral data via SQL, you will uncover the "why" and "what" of consumer behavior. You will lead high-level conversations with regional executives and key advertising partners to elevate the Uber Ads brand, proving that our platform offers a first-in-class product suite and an incredibly powerful audience.
**The Impact You'll Have**
### **Pre-Sales Narrative & Storytelling**
- Drive the Pitch: You are responsible for equipping the sales team with data-backed stories that highlight the unique value of Uber’s audience compared to competitors.
- Platform Details: Create detailed platform narratives using internal data to show clients exactly how our platforms influence our consumers’ day to day lives.
- Visual Storytelling: Translate complex datasets into clear, compelling slides and narratives that Sales can immediately deploy in client meetings.
### **Data Execution (1st & 3rd Party)**
- Hands-on SQL Analysis: Leverage solid SQL proficiency to independently query first-party databases. You won't rely on others to pull data; you will hunt for the insights yourself to validate hypotheses.
- Integrated Research: Blend survey-based consumer sentiment (3rd party/primary research) with hard behavioral data (1st party) to uncover the "why" and "what" of consumer behavior.
- Market Trends: Identify market trends in APAC to help position Uber Ads as a thought leader , identifying strategic gaps in the market and building research plans to address them.
- Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes.
### **Operational Collaboration**
- Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure APAC-specific requirements are integrated into the global roadmap.
- Provide feedback to global teams on the effectiveness of scaled research tools, helping to refine standardizations that benefit analysts worldwide.
**The Experience You'll Bring**
- 2+ years' experience in consumer insights, market research, or data analytics, specifically within digital media or advertising.
- Strong SQL Proficiency: You must be comfortable writing queries to extract behavioral data to supplement research findings.
- **Multi-lingual: English, Mandarin is MANDATORY**
- Primary Research Experience: Experience designing or analyzing survey questionnaires and 3rd party research data.
- Pre-Sales/Pitch Experience: A portfolio or track record of creating data-driven narratives that were used to influence stakeholders or clients.
**Bonus Points**
- Experience in a hybrid role blending quantitative research (surveys) and data analytics (behavioral).
- Commercial Acumen: Experience working directly with Sales or Marketing leadership in a high-growth tech or media company.
- Vertical Expertise: Experience analyzing specific verticals (e.g., Travel, Auto, Entertainment) to find unique consumer angles.
- Tooling: Experience with AI tools for content creation or data analysis.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
\*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [[email protected]](mailto:[email protected]).
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