Principal Software Engineer
Location: Palo Alto, CA
Department: Engineering
About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.
Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.
What You’ll Do
As a Principal Engineer, you will:
- Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
- Lead cross-functional technical initiatives spanning multiple teams and product areas.
- Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
- Mentor and guide engineers across the organization, raising the bar for technical excellence.
- Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.
How You'll Make an Impact
- Architectural Leadership:
- Define and evolve the architecture for AI-driven, multimodal content personalization.
- Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
- Cross-Company Impact:
- Spearhead engineering initiatives that address critical business priorities.
- Translate complex enterprise customer requirements into practical, scalable solutions.
- Mentorship & Advocacy:
- Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
- Champion engineering best practices — from code quality to CI/CD, observability, and security.
- Execution Excellence:
- Contribute hands-on to code and design when needed.
- Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.
What You Bring
- 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
- Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
- Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
- Track record of influencing technical direction across multiple teams.
- Excellent communication skills for both technical and non-technical stakeholders.
- Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)
In your first 3 months, you will:
- Shape the architecture for the next generation of AI-driven, multimodal content solutions.
- Drive engineering excellence and raise the company-wide technical bar.
- Deliver solutions that directly address critical enterprise customer needs.
- Mentor engineers into senior technical leadership roles.
Location
This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week.
Base Salary
The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
Benefits
- Competitive compensation — including salary, equity, and 401(k)
- Full medical, dental, and vision insurance for you and your family
- HSA and FSA options to support your financial wellness
- Flexible time off — including parental leave
- Well-being programs — resources to support your mental and physical health
- Daily lunch & snacks
- Mentorship & impact — work closely with top AI leaders on products that ship
Equality Opportunity Statement
We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.
Why You’ll Love Working Here
- Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
- Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
- A+ team — Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
- Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
- Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity).
There are more than 50,000 engineering jobs:
Subscribe to membership and unlock all jobs
Engineering Jobs
60,000+ jobs from 4,500+ well-funded companies
Updated Daily
New jobs are added every day as companies post them
Refined Search
Use filters like skill, location, etc to narrow results
Become a member
🥳🥳🥳 452 happy customers and counting...
Overall, over 80% of customers chose to renew their subscriptions after the initial sign-up.
To try it out
For active job seekers
For those who are passive looking
Cancel anytime
Frequently Asked Questions
- We prioritize job seekers as our customers, unlike bigger job sites, by charging a small fee to provide them with curated access to the best companies and up-to-date jobs. This focus allows us to deliver a more personalized and effective job search experience.
- We've got over 200,000 jobs from 15,000+ vetted companies. No fake or sleazy jobs here!
- We aggregate jobs from 15,000+ companies' career pages, so you can be sure that you're getting the most up-to-date and relevant jobs.
- We're the only job board *for* software engineers, *by* software engineers… in case you needed a reminder! We add thousands of new jobs daily and offer powerful search filters just for you. 🛠️
- Every single hour! We add 2,000-3,000 new jobs daily, so you'll always have fresh opportunities. 🚀
- Typically, job searches take 3-6 months. EchoJobs helps you spend more time applying and less time hunting. 🎯
- Check daily! We're always updating with new jobs. Set up job alerts for even quicker access. 📅
What Fellow Engineers Say
