Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer

We’re a global online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there’s still an exciting journey ahead of us. Do you want to join us?

Trustpilot is embarking on an exciting global growth journey and is seeking a Salesforce Marketing Cloud Developer to further the support of our Growth and Regional Marketing teams.

Trustpilot is growing fast. However, support of this growth is increasingly dependent on the systems and processes. This role will provide two critical elements to marketing:

1. Focus on configuring and optimising our SFMC environment, ensuring robust data structures, integration accuracy, and platform performance. You’ll ensure the stability of our data flows and promote the development of advanced customer journeys and workflows, aligning with our customers' lifecycle in collaboration with the marketing team.
2. Ensure scalability and stability of the platform through development best practices, while maintaining a deep understanding of the underlying architecture.

The Salesforce Marketing Cloud Developer will work closely with key stakeholders across the commercial organisation to build a more effective marketing organisation. This is an engaging and hands-on role, so will suit an individual who is able to prioritse, plan and execute on operational activities.

We are:

A small but mighty team supporting our global marketing department. The Marketing Operations team is currently based in London and New York and we are growing quickly to support the growing requirements of our Prospect/ Customer Marketing efforts and also develop our Consumer Marketing strategy globally. We are responsible for the day to day management and overall health of our Marketing Technology stack and oversee various integrations and deployment of new systems and technologies. We are accountable for the Marketing attribution models, reporting on and building marketing dashboards and supporting our various Marketing stakeholders. 

As a team we use Monday to track all incoming tasks and requests from our peers in the Marketing department, this is where we measure success for our quarterly goals and key results. We aim to build an autonomous culture where trust and accountability sit at the heart of what we do. We trust our team and build positive relationships with one another to ensure each team member has the tools and processes to do their life’s best work.

What you’ll be doing:

• Work with the Marketing team to build best-in-class performing automation programs (Email, Event, Mentor) that create quality demand efficiently, at scale
• Email builds/sends, landing pages, dynamic content, list imports, database management, continuous optimisation and multi-tool orchestration
• You will play an integral part in making data accessible and actionable within Salesforce Marketing Cloud. This includes developing data extensions, integrating external data sources, and ensuring the seamless flow of data between systems.
• Create campaigns to support, scoring, event promotion, and data management
• Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
• Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
• Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
• Key to success in this role will be an ability to manage multiple agendas from the Senior Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing

Who you are: 

• Significant experience as a Salesforce Marketing Cloud Developer, Adobe Marketo, HubSpot etc. including hands-on experience with Journey Builder, Email Studio, Automation Studio, Content Builder, and/or Mobile Studio
• Knowledge and experience of using HTML, CSS, AMPscript, SQL, and JavaScript
• Solid understanding of marketing automation concepts, strategies, and best practices
• Experience with data integration and APIs, particularly in connecting Salesforce Marketing Cloud with other systems
• Familiarity with tracking, analyzing, and optimising email campaign performance metrics.
• Comprehensive analytical and problem-solving skills with the ability to translate business requirements into technical solutions
• You should be comfortable guiding and training colleagues, offering technical demonstrations on Salesforce Marketing Cloud, best practices, and new tools, ensuring the team stays aligned and up-to-date with evolving platform capabilities.
• Good communication and collaboration skills to work effectively with clients and cross-functional teams
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) are highly desirable
• Experience working in a consultancy or client-facing environment is also desirable
• Circa 5 years of experience in marketing automation; is proficient in Marketing Cloud and understand CRM integration (Salesforce CRM preferred)
• Demonstrated experience in marketing automation and inbound/ outbound best practices and interdependencies with other tools (webinar platforms, CRM)
• Effective communication and desire to improve processes
• Supported highly complex processes and demonstrable ability to understand the framework of campaigns.
• Full understanding of marketing metrics including analytics and reporting
• Experience in developing and optimizing lead management and campaign management processes with tangible impact on company efficiency
• A hands-on, “can do” attitude is essential
• We are looking for someone who is eager to continuously learn and stay updated on the latest technologies and best practices in Salesforce Marketing Cloud and marketing automation.

What's in it for you?

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment 
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!
We offer flexibility and are offering these roles to work hybrid with a mixture of office and remote working, or if you are looking to be fully remote we are open to discussing this too! (As long as you are based in the UK or Denmark)