Senior Marketing Data Analyst

Senior Marketing Data Analyst

Location: Prague, C

The Senior Marketing Data Analyst is part of the Strategic Analytics Team and reports to the Senior Strategic Analytics Manager whose team is responsible for Marketing Reporting & Insights. In this role, you will work closely with the Marketing Organization; BI Team; Marketing & Sales Operations teams to deliver actionable insights that optimize marketing performance and drive business results.
The Strategic Analytics group is highly respected across the organization for generating quality insights that guide decision making.

This is a unique opportunity to join a high-performing operations team and contribute to innovative work while partnering with a team of excellent marketers that “get it”.

Key Responsibilities

• Deliver ad-hoc analysis with deep insights to identify opportunities for optimization and growth.
• Build and maintain SFDC reports to service Marketer’s needs
• Communicate findings and business impacts effectively to Marketing leadership and other key stakeholders.
• Use visual storytelling techniques to create clear, compelling, and easy-to-understand reports and dashboards that convey insights.
• Analyse campaign performance, customer behaviour, and market trends to uncover insights that guide strategic marketing decisions.
• Ensure data accuracy and deliver consistent, high-quality reporting.
• Partner with Marketing Operations to optimize processes for data intake, validation and analysis to maintain reliable reporting systems.
• Partner with the BI Team to redevelop and enhance data models and reporting frameworks to ensure alignment with marketing goals.

Requirements

• 5+ years of experience in data analysis, marketing analytics, or a related field.
• Proven expertise with data visualization tools (e.g., Tableau, Power BI, Looker) and advanced Excel skills.
• Strong understanding of SQL, ETL processes, and experience in reverse-engineering complex or custom views to understand how system data materialises in reporting structures
• Strong visual storytelling skills, with the ability to transform complex data into engaging, actionable insights.
• Ability to communicate data insights into clear, meaningful recommendations for non-technical audiences.
• Bachelor’s degree in Computer Science, Statistics, Economics, Marketing or equivalent professional experience.
• Experience in Enterprise SAAS Sales environment preferred
• Prior experience with Salesforce data structures (or similar CRMs) a bonus

You can look forward to:

• Flexible working schedule (no core hours)  
• Learning and career growth opportunities  
• 25 days of paid time off  
• 3 Sick Days  
• 2 days of paid Volunteering Leave per year to get involved in your local community or in a cause that matters to you  
• Hybrid work environment, with home-office allowance
• Meal allowance
• Pension and or Private Investment Contribution  
• Life & Disability Group Insurance
• Paid Sickness leave  
• A team of passionate professionals who are experts in their fields
• Events for employees to learn, celebrate and socialize (training sessions, hackathons, parties, sports events, board game gatherings, BBQs) and much more

Tricentis Core Values
Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.
Demonstrate Self-Awareness: Own your strengths and limitations.

• Finish What We Start: Do what we say we are going to do.
• Move Fast: Create momentum and efficiency.
• Run Towards Change: Challenge the status quo.
• Serve Our Customers & Communities: Create a positive experience with each interaction.
• Solve Problems Together: We win or lose as one team.
• Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.

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