Data Analyst (Fintech Services)

Team: Data Management

Location: Istanbul / Maslak

Commitment: Full-time

Workplace Type: hybrid

About the Role

• A data analyst defines success metrics and provides analytical solutions for complex product-related questions such as behavioral segmentation, feature usage, UX performance and funnel analysis. They build and maintain dashboards, develop data models to track product performance, and conduct A/B test analyses to drive KPI improvements. Their role also includes translating data into actionable insights, supporting business teams with ad-hoc analyses and aligning reporting efforts with company strategy.

Responsibilities

• Take initiative to drive business value by identifying untapped growth potential and operational inefficiencies.
• Serve as a proactive analytical partner to the business, delivering rapid, high-impact insights through dashboards, funnel analytics, root-cause analysis, and ad-hoc reporting.
• Develop intuitive, actionable BI dashboards that measures business health, empowering stakeholders to measure performance and make data-informed decisions.
• Empower non-technical users for self-service analytics by setting up the right infrastructure with the right tools.
• Design and standardize segmentations to ensure a consistent customer view across the company.
• Employ ML-based causal inference techniques to move beyond simple correlation, explaining the root causes of business events and predicting the impact of potential interventions.
• Work closely with the Data Science team to optimize models through diagnostic analysis, feature engineering, and iterative feedback loops.

Expected Qualifications

• University degree preferably in Engineering, MIS, Management, Statistics.
• Minimum 2-year experience in data analytics, business intelligence or a similar role.
• Experience in Retail industries, Retail Banking, Fintech, Payments specifically within Credit Risk Analytics or Growth Analytics, is highly preferred.
• Strong background in data analysis and defining KPIs that align with business objectives, analyzing performance trends, and uncovering actionable growth opportunities.
• Advanced proficiency in SQL combined with a solid foundation in mathematics and statistics. Experience with Python or R is a plus.
• Proficiency in BI tools is preferred. Specific experience as a BI Developer using Qlik (Qlik Sense/QlikView) is strongly preferred. Experience with Looker, Tableau, or Data Studio is also valuable.
• Experience analyzing large-scale clickstream data to understand user behavior.
• A growth mindset with a self-starter, proactive attitude and sense of urgency.
• A creative problem solver who thrives in ambiguity and is excited to collaborate across different functions within a fast-paced environment.
• Strong communication skills and an ability to break down complex information into digestible insights.
• Excited to work with different functions within the company, creative problem solver who thrives with ambiguity.
• Develop custom data models and algorithms to apply to data sets.
• Excellent written and verbal communication skills in English.