Senior Product Manager, Ads Platform (Creative) - San Jose

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting the Creative performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within this vertical, driving performance and growth on the platform.

Responsibilities:
- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for the Creative performance ads vertical.
- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Creative performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.Minimum Qualifications:
- BA/BS degree.
- 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- 2-5+ years of experience building and launching ad interfaces or platform products.
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:
- 5+ years of experience as a PM, building and launching ad interface or platform products.
- An understanding of performance ads, particularly within creative ad optimization.
- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.