Description
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us. About the team: We are seeking an experienced Product Manager to lead the development and optimization of our experimentation capabilities within TikTok Ads Manager. This role is pivotal in driving data-driven decision-making for advertisers, improving campaign performance, and scaling experimentation at the platform level. Responsibilities: - Lead the development and optimization of split testing (A/B testing) capabilities within TikTok Ads Manager for performance ads campaigns. - Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze split tests that improve ad performance insights. - Own the roadmap and strategy for split testing features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs. - Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers. - Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences. - Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions. - Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.Minimum Qualifications: - BA/BS degree - 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization - 2+ years of experience building and launching ad interfaces or platform products in addition to overall experience - Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding and A/B testing, statistical methods, and experimentation frameworks - Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance - Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams - Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders Preferred Qualifications: - Experience with TikTok Ads Manager or other major ad platforms TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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