Product Lead, User Growth Platform - TikTok Shop - San Jose/Seattle

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities
- Responsible for building platforms that power the user growth of TikTok Shop (E-commerce business) globally
- Set the vision, strategy, and roadmap for UG Platform(s)
- Work collaboratively with global and XFN teams (Product, Eng, Marketing, Data Science and Prod Operations, etc) to execute effectively on the defined roadmap
- Build an in-depth understanding of the needs of Acquisition and Customer Lifecycle teams and the nuances in their operations across different regions
- Author comprehensive PRDs and work with Product, Eng, Operations, and Marketing teams to drive them to launch
- Work with ML and Data Science teams to identify opportunities primed for optimization through the deployment of ML models
- Accurately estimate and measure the impact of launches, establish and monitor key performance metrics
- Be an effective communicator of the vision and progress of your area to your working teams, leadership, and across the org
- Responsible for the growth of TikTok Shop's global user base (e-commerce business). Design and execute product definition/ launch/ GTM based on global and peculiarities.
- Define product strategies driving revenue growth on the platform through an in-depth understanding of the needs of sellers/ customers/ content creators and other parties involved.
- Develop and apply best practices for pricing strategies, including price elasticity, customer segmentation, and channel management.
- Use data analysis techniques and tools to identify pricing anomalies and recognize growth opportunities.
- Analyze market trends and recommend appropriate pricing strategies based on data-driven insights.
- Develop and maintain revenue metrics and forecasts and use them to recommend pricing strategies.
- Collaborate with cross-functional teams to enhance pricing and promotion strategies and optimize revenue and profitability.- Bachelor's degree in Business, Computer Science, Economics, or a related field.
- Experience with tech products: Familiarity with product design/ launch/ GTM, product strategy, relevant experience in revenue management, pricing strategies, data analysis, or a related field is preferred.
- Proficient in Data Analytics, with a knack for translating insights into impactful product decisions, strong analytical skills, and experience with data analysis tools such as Excel, SQL, and Python.
- Strategic and Logical Thinker, ability to research and synthesize key findings, with effective planning, analytical and problem-solving abilities.
- User-Centric Mindset: Passionate about understanding sellers from different backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.
- Experimentation Champion, proven track record in designing and analyzing A/B tests, driving iterative improvements.
Agility and leadership: Thrives in a fast-paced environment, driving strategies as the landscape evolves. A true self-starter who can influence cross-functional teams.

Preferred Qualifications
- Masters Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or operations in a technology company.
- 5+ years of experience collaborating with engineering, data science, machine learning teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2