Global SEO Lead, SMB Growth - New York

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Role
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! As a vital member of the SMB Product Growth team, this role requires close collaboration with marketing teams, in-market sales leadership, product managers and engineering teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through organic search on a global scale. Key skills for success include the ability to drive projects cross-functionally, manage agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset.

The ideal candidate understands how to prioritize effectively in a fast-paced environment, has deep SEO knowledge and leverage data to identify and solve problems. Ideal candidates will possess experience in growth marketing, website strategy and familiarity with running large-scale B2B acquisition programs.

Responsibilities
- Develop and execute global growth strategies, responsible for SMB's new advertiser acquisition through organic channels
- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales to launch initiatives, incentive strategies, and product strategies to meet new advertiser requirements and drive scalable growth
- Create and implement data-driven SEO strategies aligned with business objectives that drive acquisition growth
- Work alongside Paid Media leads to drive a holistic search strategy
- Analyze competitor landscapes to identify opportunities for improvement
- Utilize data and customer research to identify problems and growth opportunities, develop effective growth strategies, clearly articulate new customer acquisition and retention KPIs and be accountable for results.
- Explore and develop multi-channel strategies and innovative business models to promote advertiser acquisition
- Develop in-depth content strategy based on keyword and market research
- Presenting and communicating directly with stakeholders with varied levels of SEO or digital marketing knowledgeMinimum Qualifications:
- 5+ years of SEO and digital marketing experience
- 2+ years of growth marketing experience
- Experience working in enterprise B2B business
- Excellent communicator and comfortable managing and handling internal and external communication, engaging and influencing with cross-functional groups
- Business-oriented, customer-oriented, with a good understanding of business and the ability to recognize demand scenarios, proficient in data analysis, with strong abstraction and systematic thinking abilities.
- Data-driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication

Preferred Qualifications:
- Growth mindset and ability to thrive in ambiguity
- Familiarity with SEO tools: SEMrush, BrightEdge
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up
- Self-starter, willing to build from 0 to 1 and motivated to learn


TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2