Thoughtworks is expanding the marketing analytics team and looking to hire a Go-to-Market Data Operations Analyst to expedite our transformation towards a data-driven marketing team. Reporting to the GTM Growth Analytics Team Lead, you will play a critical role in bringing our newly created measurement framework to life, and supporting sales and marketing stakeholders using these dashboards to analyse progression of leads across the funnel into opportunities. You are an experienced analyst who can interpret a brief, and manage the project from beginning to end. You have experience working with cross-functional teams where tech, marketing, sales, and operations get together to deliver an impactful result. You are a confident communicator, who is able to drive operational funnel performance meetings, helping sales and marketing leaders understand gaps in current campaign outreach and processes, so we can improve commercial outcomes.
Job responsibilities
- Build marketing performance dashboards/ reports on our CRM (SFDC) and BI tool (Sisense) following Thoughtworks Marketing for Growth measurement framework
- Support the GTM Growth Analytics Lead to implement a Multi-touch attribution model in our systems
- Review performance data on a daily basis to identify trends we should highlight to leadership, or detect process or system issues that need to be addressed:
- Play an active role in weekly operational funnel reporting meetings, where you will help sales and marketing leadership understand which leads are not progressing as expected, and which campaigns are working/not working.
- Alert the GTM Ops and CRM teams of process or system issues that you identified, and collaborate on a solution to address i
- Support manual data pull for critical leadership meetings where we are yet to have the KPIs available in real-time dashboards
- Collaborate with the Growth Funnel Process & Enablement team to:
- Maintain dashboards in case there are bugs or the data model changes
- Address daily analytics inquiries from marketers and sellers and provide data if it is not available in an automated dashboard
Job qualifications
Technical Skills
- 5-8 years of experience in marketing analytics or marketing operations, preferably in B2B services.
- Expertise in Salesforce.com ecosystem and deep knowledge of dashboard and report creation
- Experience developing dashboards on a BI tool. Experience with Sisense is an advantage.a
Professional Skills
- Can work independently when required and progress projects quickly towards clearly defined deadlines
- Ability to draw actionable insights from data, and communicate these effectively verbally and through written and visual communications
- An effective communicator to a broad range of audiences
- Ability to work in a team environment and share best practices regularly
- Strong problem-solving abilitya
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.
Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.
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