The Demand Campaign Manager is a part of the global campaign center team with a primary focus of generating outbound demand and new top of the funnel leads for Thoughtworks services. This is a pivotal role in planning, executing, and optimizing integrated marketing campaigns that drive demand, engage target audiences, and contribute to the overall growth of our organization. The ideal candidate is a strategic thinker, a data-driven decision-maker, and a collaborative team player with a passion for technology and B2B marketing.
Job Responsibilities
- Campaign Strategy and Planning:
Collaborate with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives and target audience segments.
Leverage & identify key messaging, value propositions, and content to resonate with target audiences at different stages of the buyer's journey.
Leverage market insights, customer personas, and competitive intelligence to inform campaign strategies. - Campaign Execution:
Coordinate end-to-end campaign execution, including campaign asset creation, landing page development, email marketing, social media, and more.
Manage campaign timelines, budgets, and resources to ensure timely and successful campaign launches.
Collaborate with creative teams, content creators, and designers to develop compelling campaign assets that align with brand guidelines. - Demand Generation and Lead Nurturing:
Employ demand generation and ABM tactics to capture and nurture leads through the funnel.
Continuously monitor campaign performance and make data-driven optimizations to improve lead quality and conversion rates.
Work closely with the field team to ensure smooth handoff of campaigns and alignment on campaign goals. - Measurement and Reporting:
Define and track key performance indicators (KPIs) for campaigns.
Prepare regular reports on campaign performance, showcasing insights and recommendations for continuous improvement. - Cross-Functional Collaboration:
Collaborate with content, design, and digital advisors for the creation of campaigns.
Collaborate with the portfolio marketing team on integrating the services/solution strategies into cohesive, integrated programs.
Collaborate with Field marketing to adapt campaigns for regional relevance, and contribute to lead management optimization for enhanced regional marketing impact.
Job Qualifications
- 10+ years of experience in developing campaign strategies and executing successful integrated marketing campaigns, with 5+ years in a B2B tech organization.
- Strong understanding of marketing principles, channels, and best practices.
- Proven track record of exceeding campaign goals and driving measurable ROI.
- Excellent communication, presentation, and collaboration skills. Experience in collaborating with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives.
- Data-driven approach and proficiency in deriving meaningful business insights from analytics.
- Ability to manage multiple priorities, work independently, and thrive in a fast-paced environment.
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.
Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.
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