Salary not listedPosted 3h ago
Real job — pulled straight from thewholetruthfoods’s careers page · Verified September 22, 2026 · No reposts.
Job description
thewholetruthfoods is hiring a UX Analyst Intern — a full-time role. Apply directly on thewholetruthfoods's careers page below.
Intern- UX Analyst
Department: D2C
Experience: 0-1
Title: Intern- UI/UX Analyst
Who we are and Why we exist
At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that with honesty, simplicity, and unmissable storytelling. We are India’s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. But that’s not all…We don’t just make products. We build brand love. Loudly, proudly, and consistently through content, community, and creative campaigns that break clutter. And now, we’re ready to scale that brand love even further through smart, memorable, and well-placed media. That’s where you come in.
About The Role
As Intern UI/UX Analyst, you'll diagnose friction, design better user experiences, and validate improvements through data.
Key Responsibilities
- Session recording analysis - watch session recordings 2–3x/week to spot friction and user behavior patterns
- UX friction diagnosis – combine session data, heatmaps, and GA4 to build a prioritized list of improvements
- A/B test variant design – sketch solutions in Figma based on your findings; collaborate with the product and design teams on testing strategy
- Design system maintenance — collaborate with the design strategy team to document components and ensure consistency across the website
- Insight reporting – weekly conversion updates to the team; monthly deep dives on major findings
- Tool evaluation – research and recommend new UX testing tools (UserTesting, Maze, etc.) as you identify gaps in our workflow
You'll collaborate closely with the product and engineering teams to drive user-centric improvements across the platform.
Technical Capabilities Required
Design Tools & Prototyping:
- Figma proficiency (non-negotiable) – component-based design, design systems, interactive prototypes
- Ability to create A/B test variants quickly and hand off clean specs to engineering
- Understanding of mobile-first design
Analytics & Data Tools( good to have):
- Session recording tools – session recording, heatmaps, and user behavior identification
- Ability to interpret data and translate findings into design improvements
- Basic statistical thinking (correlation vs. causation, sample size matters)
Platform & E-Commerce Context:
- Familiarity of e-commerce platforms – enough to know what's possible and what's a technical constraint
- Familiarity with conversion funnel – browse → add-to-cart → checkout → payment → confirmation
Tools You Can Learn & Suggest:
- You're encouraged to research and recommend new tools that fit your workflow – UserTesting, Maze, Hotjar, Pendo, etc.
- You should stay current on UX testing and session recording tools
Functional Capabilities Required
Conversion Psychology:
- Understand micro-interactions that drive decision-making (button color, copy, social proof, urgency)
- Know how to reduce friction (form fields, payment options, trust signals)
- Apply JTBD (Jobs to Be Done) thinking – what job is the customer hiring this product for?
UX Research & Data Literacy:
- Can read a session recording and identify 3–5 UX issues
- Can spot patterns in heatmap data (click clusters, scroll depth, attention areas)
- Comfortable asking "why" – always validate assumptions with data before designing
Communication & Collaboration:
- Sketch ideas quickly in Figma and get feedback early
- Present findings to product and design teams in a structured way
- Comfortable with ambiguity — you'll be expected to own problems, not just execute specs
Required Skills & Experience
- UX/UI design or product analytics experience (E-commerce, or D2C preferred)
- Figma expertise - can create designs, components, and interactive prototypes; not a designer by training, but by fluency
- Mobile-first thinking – design for phones first, then desktop
- Written communication — can document findings clearly and present to non-designers
Assignment
Audit The Whole Truth Foods' website (thewholetruthfoods.com).
Identify 4-5 friction points or UX issues that could impact conversion rate.
For 2 of these issues, design a proposed improvement in Figma or any free design tool (Penpot, Excalidraw, Figma free tier). Include a written analysis explaining:
- What friction you identified (and why it matters)
- How you'd measure the impact of your proposed change
- Hypothesis for what conversion lift you'd expect
Request you to share the mobile view for assignment while applying.
Note : Please attach the assignment link in the assignment submission tab mentioned in the application form
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You can view the full description and apply for UX Analyst Intern at thewholetruthfoods on EchoJobs: https://echojobs.io/job/thewholetruthfoods-intern-ux-analyst-7lb6a.