Senior Product Director, SEO

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

About the Role:

Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role, you will oversee the optimization and evolution of our SEO strategy, ensuring we continuously grow organic traffic, improve rankings, and expand our acquisition funnel. You will collaborate closely with cross-functional teams including our newsrooms, marketing, engineering, and analytics team to drive innovative SEO solutions and impact.

As a leader in the engineering team, you will be involved in every aspect of the product development process, from brainstorming and ideation to production launch and on-going development. You will work closely with an engineering organization ensuring initiatives launch within scope, on time, with measurable impact.

You Will:

• Develop and execute a long-term SEO product strategy that aligns with business objectives across multiple properties.
• Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure our strategies are future-proof.
• Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and overall search visibility.
• Act as the product owner for all SEO-related tools and features, managing product lifecycle from ideation to launch.
• Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap.
• Leverage analytics, performance metrics, and A/B testing to refine SEO strategies and prioritize high-impact initiatives.
• Define and track key SEO metrics (traffic, rankings, conversions, etc.) and present regular performance reports to leadership teams.
• Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
• Foster a culture of innovation, continuous learning, and proactive problem-solving within the team.
• Own the product vision and roadmap for SEO-related features, tools, and platforms.
• Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems.
• Prioritize and manage a backlog of SEO-related enhancements, ensuring timely and efficient delivery of initiatives.

You Have:

• 7+ years of SEO experience, with at least 3+ years in a leadership role managing teams and SEO product strategy.
• Proven experience in product management or product ownership within an SEO or digital marketing context.
• Deep understanding of SEO best practices, search algorithms, and the technical elements of SEO (crawling, indexing, sitemaps, etc.).
• Strong analytical mindset with the ability to use data to make informed decisions and track SEO success.
• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, News Dashboard, Screaming Frog, or similar.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries is a plus).
• Familiarity with web development languages (HTML, CSS, JavaScript) is a plus.
• Demonstrated success in driving SEO growth for large-scale websites or platforms.
• Familiarity with Agile methodologies and working in fast-paced, iterative development environments.
• Experience working in media is a plus.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

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Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Technology

Job Category:

Software Product Engineering

Union Status:

Non-Union role

Pay Range: 205000 - 250000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..