Retail Media Network Data Analyst

What you will be doing:

• Data Analysis and Reporting:
• Analyze large datasets to identify trends, patterns, and insights related to retail media network performance.
• Develop and maintain dashboards to monitor key performance indicators (KPIs) such as Return on Ad Spend (ROAS), click-through rates (CTR), conversion rates, and overall campaign effectiveness by ad type, ad format, geography, and advertiser.
• Provide regular and ad-hoc reports to stakeholders, highlighting key findings and recommendations for optimizing the program to increase revenue for our retail clients who manage their own Retail Media Networks.
• Campaign Performance Evaluation:
• Evaluate the success of advertising campaigns by analyzing media performance data across various channels including search, display, and programmatic advertising.
• Collaborate with media buyers and campaign managers to optimize media strategies based on data-driven insights.
• Identify opportunities for improving campaign performance and implement strategies to enhance ROI.
• Strategic Collaboration:
• Work closely with the Retail Media Channel Managers and other internal teams to align data insights with overall media strategies.
• Collaborate with external partners, such as ad tech vendors and retail partners, to ensure data integrity and consistency across platforms.
• Support the development and execution of test and learn strategies to explore new approaches and validate innovative ideas.
• Data Quality and Integrity:
• Ensure the accuracy and reliability of data by conducting thorough data validation and quality checks.
• Address data discrepancies and work with data engineering teams to resolve any issues affecting data integrity.
• Continuously monitor data quality and implement processes to maintain high standards.
• Stakeholder Communication:
• Clearly and concisely communicate complex data insights to both technical and non-technical stakeholders.
• Prepare and present detailed reports and presentations to senior leadership, providing actionable recommendations based on data analysis.
• Act as a subject matter expert on retail media network data, offering guidance and support to internal teams.

What you bring:

• 3+ years of experience in data analysis, preferably within the retail media or digital advertising sectors.
• Experience in Python, R, SQL or other relevant programming languages, as well as experience with: Spark libraries, Scala programming, Experience with distributed computing and experience with Hadoop and cloud databases
• Strong understanding of data warehousing, ETL processes, and data visualization tools (Tableau, Power BI, DOMO, etc,)
• Demonstrated ability to translate complex data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong attention to detail and a proactive approach to problem-solving.
• Bachelor’s or Master’s degree in Computer Science, Engineering, Marketing, or a related field; MBA is a plus.
• Preferred Qualifications:
• Experience working with retail media networks, DSPs and ad servers or digital advertising platforms (e.g., Google Ads, Amazon DSP, Walmart Connect, Orange Apron, Kevil, Criteo, The Trade Desk or others).
• Knowledge of marketing and advertising metrics, including ROAS, CTR, and conversion rates.
• Familiarity with data management processes, ETL pipelines, and data governance principles.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.