What you will be doing:
- Lead client engagements for advanced analytics including Media Mix Modeling, Message Mix Modeling, Multi-Touch Attribution, Forecasting, and support testing, experimentation, and optimization. Your remit will be end-to-end, from selling in new work thru delivery of the results.
- Develop the framework and approach for marketing science and develop bespoke offerings.
- Employ best in class tooling to develop proprietary Martech in partnership with the Technology and Media practices.
- Identify new and innovative data sets that can be used to improve existing modeling work, or deliver net new models.
- Clearly articulate statistical results to clients, ultimately leading to continued client engagement and implementation.
What you bring:
- M.S. or Ph.D. degree in a relevant field such as Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or Operations Research
- (Optional) Experience in marketing science or advertising analytics
- Mastery of advanced analytical techniques including but not limited to Multivariate/Bayesian Regression, Randomized Control Trials, Media Mix/Multi-Touch Attribution, Time-Series, Forecasting, Predictive Modeling, Discrete Choice Models
- Strong competency with python, R, SQL, and other commonly used statistical tools
- Client services mindset
- Ability to influence clients and partner agencies to act on insights
- Ability to distill complicated information into succinct graphical presentations for senior stakeholders.
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