Job Description

#LI-JL1
#LI-Hybrid

Are you a communication expert who thrives in a dynamic environment where strategic vision and creative marketing intersect? 

Bring your expertise to the table and help us create magical experiences for fans worldwide by collaborating with IP partners! 

Please note the work location is Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities  

• Lead collaboration efforts with our IP partners. 

• Develop and own the marketing agenda for assigned brands. 

• Drive the creation of a communication toolbox aligned with strategic priorities. 

• Partner with the Head of Product and the Project Lead Team to establish a comprehensive vision and long-term strategic direction. 

• Spearhead the global rollout of assigned brands to ensure top-tier deployment. 

• Oversee business performance and insights to guide product and marketing development for assigned brands. 

Play your part in our team succeeding 

The IP Team is a part of PG Core Business with the ambition of celebrating fandom in the best way possible by crafting experiences and marketing toolboxes that are relevant for the target audiences. Using the power of IPs, allows us to be relevant for fans that might not have considered playing with LEGO products. 

As a pivotal member of the IP Lead team, the Senior Marketing Manager will support the Head of Product in aligning strategy across assigned brands, setting business targets, and fostering collaboration with both internal and external partners! 

Do you have what it takes? 

• 5+ years of marketing experience, preferably in a global or regional role, with a strong track record in communication development. 

• Proven experience working with IP partners and product development. 

• Ability to work independently and collaboratively within a dynamic, cross-functional, and international team. 

• Dedicated with strong decision-making, analytical, time management, and marketing innovation skills. 

• Consumer-centric with a curiosity for exploring new opportunities and translating insights into action. 

• Excellent communication skills; adept at building relationships and negotiating with diverse teams and partners across various regions and business areas. 

• Proficiency in Microsoft Office (Excel and PowerPoint), Google Analytics, and PowerBI is preferred. 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.