Summer Marketing Generative AI Intern

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

Join Our Journey at The Coca-Cola Company

At The Coca-Cola Company, we pride ourselves on building beloved brands and fostering growth both as a company and as individuals. We're inviting you to join our exciting evolution.

We are leveraging our strengths—our brands, financial power, global reach, distribution system, and dedicated team—to become a sustainable growth company and one of the most respected in the world.

As a Generative AI Intern, you'll develop cutting-edge consumer experiences using advanced technology, data insights, and bold innovation. You'll lead collaborations on innovative projects, embracing agile working and proactiveness

Why Join Us?

• Iconic Brands: Work with world-renowned brands like Coca-Cola, Fanta, Sprite, Minute Maid, Powerade, Dasani, Smart Water, Vitamin Water, Simply, Honest Tea, Fairlife, Fuze Tea, Topo Chico, and more.

• Meaningful Work: Engage in projects that challenge you and help you develop world-class skills.

• Global Impact: Collaborate with teams across 190+ countries.

• Passionate Culture: Convert your passion into action in a unique and dynamic environment.

• Competitive Compensation: Enjoy the benefits and rewards of working with a global leader.

• Innovative Technology: Embrace the future of marketing with the power of Generative AI, and create cutting-edge consumer experiences in a fast-paced environment.

What We Expect From You:

• Impactful Contribution: Make a difference and turn your passion into action.

• Creative Thinking: Bring fresh ideas and innovative solutions.

• Learning Mindset: Absorb every experience as an opportunity to grow.

• Collaborative Spirit: Thrive in diverse teams and embrace different perspectives.

• Commercial Acumen: Understand the challenges of sustainability and drive pragmatic solutions.

What You'll Do:

• Contribute to the development of innovative, AI-powered marketing experiences.

• Collaborate with cross-functional teams (engineers, researchers, data analysts, trend forecasters and designers) to define project scope and direction.

• Explore and experiment with emerging Generative AI technologies and their applications in marketing.

• Participate in brainstorming sessions and contribute creative ideas.

• Apply agile methodologies to project execution and deliver impactful results.

• Have the opportunity to see your work potentially impact millions of consumers .

Education Requirement:

• Currently pursuing a Bachelor's engineering degree majoring in Computer Science and/or Machine Learning with a final graduation date no earlier than December 2025.

Skills & Attributes:

• Marketing Concepts: Apply basic marketing concepts in developing marketing plans (e.g., brand positioning, SWOT Analysis, consumer segmentation).

• Thought Generation: Innovate and think creatively about consumer trends and product development. A passion for exploring the intersection of AI and marketing.

• Collaboration & Communication: Work cross-functionally, listen empathetically, and communicate effectively. Possess strong communication skills, both written and verbal.

• Adaptability: Thrive in complex, ambiguous, and fast-paced environments.

• Technical Skills: Familiarity with software engineering best practices and experience in real-time data collection and analysis is a plus.

• Passion: Be passionate about consumer marketing and The Coca-Cola Company

Join us and be part of a company that values your passion, creativity, and ambition. Apply now and start your journey with The Coca-Cola Company!

Travel:  Summer internships may require limited travel based on assignment

Work Location:  The Coca-Cola Company Headquarters in Atlanta, GA

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.