Location(s):
BrazilCity/Cities:
Rio de JaneiroTravel Required:
Relocation Provided:
Job Posting End Date:
January 2, 2025Shift:
Job Description Summary:
Focus, Scope, & Impact:
Ensures business results and alignment with Bottler Andina for Stills Beverages. Oversees operations in the Andina’s territory, supervising all Operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the bottler operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
- Responsible for achieving business growth in Andina’s territory, by shaping and implementing core capabilities and managing franchise leadership within multi channels, categories and the KO System.
- Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
- Manages the day to day operations of the franchise incl. marketing, commercial and financial; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume, OI); leads communication flow between Andina and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
- In partnership with Andina in certain categories, manages projects and leads the strategy, execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
- Develops processes and systems to increase sustainable growth and maximize resource allocation.
- Regarding new products this position has two main responsibilities: identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
- Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
KEY SUCCESS PARAMETERS
Experience
- 3 -5 years within the KO System or within the industry. Desired Marketing and Commercial experience. Recommended Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On-Premise channel).
Work Focus
- Guides and collaborates with bottler in the decision-making process involved in key areas such as Frontline and Categories, Category Management, RGM, budget and other commercial initiatives.
- Acts with a high level of autonomy so decision making must be sound and mindful ok KO and bottler impacts in guidelines, principles and impact.
- Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities
Communication Focus
Does the role communicate with internal and/or external parties?
- External: Commercial Region Managers , Bottler Marketing & Commercial teams in order to provide solutions to detonate local opportunities.
- Internal: Frontline Marketing managers, HUB: Channel and Execution Strategy, Peers Franchise Managers, Franchise Directors and GM.
- Works closely with the FL team to create synergies and ensure resources, with peers in Latam.
When the job communicates, does it have responsibility for sharing information, influencing others, or negotiating with others?
- Follows a collaborative business process and routines to effective bring about incremental business results, leveraging system competencies, and guaranteeing efficient capability and resource optimization – Franchise Leadership.
Does the job deal predominately with situations where other parties have shared interests or opposing interests? Describe the frequency
- 20% opposing interest – mainly in External communication.
KEY Knowledge REQUIREMENTS
Please populate the below with 5 functional skills required for success in the job
Mastery of (Required)
broad expertise in (Good to have)
- Bottler Operations/ or System knowledge
- Marketing knowledge
- communications
- process management
- Influencing / NEGOTIATION
- project management
- analytical thinking and problem Solving
- risk management
- financial knowledge / RGM
- team building
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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