Senior Manager, Media China - Shanghai

Location(s):

China

City/Cities:

Shanghai

Travel Required:

Relocation Provided:

No

Job Posting End Date:

February 7, 2025

Shift:

Job Description Summary:

Focus, Scope, & Impact:

• ​Lead the development of media plans across brands/campaigns, recommending allocation of media DME to different media formats/bottler. ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIs
• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands
• Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, RMTC Policy, productivity etc.
• Track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries within the OU.
• Lead the development and management of the real-time amplification of our brands (calendar, content and media), 
• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU
• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU
• Leverage all the potential synergies in the media planning and negotiation withing the OU
• Knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU
• He/she is a key player in the IMX team, understanding the consumer market trend and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.

Key Success Parameters

Experience

• Significant marketing, media, and leadership experience (12-15 years)
• Direct experience with media strategy, planning and negotiation, as well as social media channels
• Preference for individuals that have worked in agencies and/or media vehicles in the past
• Experience working with marketing in the field is preferred
• Experience working in cross-functional and cross-geographical teams is preferred
• Developing and ensuring implementation of multiple activities needed to reach targets
• Leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Deep understanding of the evolved media landscape
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• High ability to control big media budgets at an OU level
• Ability to work in Agile cross-functional teams
• Ability to lead and develop a diverse, multi-geography team

Communication Focus

• Role will require frequent communication with the OU IMX lead, OU Media Operations Director, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs
• Role will also interact frequently with external parties, particularly agencies and media companies

KEY Knowledge REQUIREMENTS

• media Development and negotiation

• BRAND strategy

• Digital marketing

• Agile ways of working

• Consumer and shopper engagement

• Tech and data

• Team management & leadership

• Social media development

Skills:

Agency Management, Communication, Connections Planning, Creativity (Inactive), Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.