Creative Content Manager - Nutrition, Juice, Dairy Category Lead

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Job Description Summary:

Within Coca-Cola Japan Company(CCJC) and in collaboration with the CCJC marketing community:  

• To lead the development (in partnership with the Brand Teams) and the Company’s advertising agencies of creative briefs and liquid creative ideas for all Nutrition Category brands including Qoo, Minute Maid, CHILL OUT, and new Brands to ensure that the Company has best-in-class agency partners to help develop world class work.  
• To steward agency relationship for above assignments, including scope of work, rule of engagement, key deliverables and priorities, tracking against milestones, managing budgets.  
• To participate in the development of strategy and core propositions, creative executions and best practices  
• To support the development of integrated communications programs and plans (e.g., digital programs, immediate consumption programs, PR programs, etc.) to reflect the core creative idea, values, voice, personality and executional pillars.  

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What You’ll Do for Us 

• Creative brief development – examination of brand marketing objectives and positioning, brand business dynamics, competitive dynamics and positioning, consumer mindset in the category/segment, brand equities and aspirations; determination of key brand territory; conceptualization with the agency partners of creative strategic idea; development of brief.   
• Creative Development – in partnership with creative strategists and marketers, guide advertising agencies in core creative idea and advertising development based on creative briefs; review rounds of creative at the idea stage and help determine direction for further development; optimize final ideas for testing; provide input for idea testing  
• As part of a total approach provide input in the development of media plans, promotions programs, properties activation platforms, PR programs, and Visual Identity, that reflect the brand’s values, voice, personality and core creative ideas.   
• Agency Management – manage day-to-day deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements; conduct upfront negotiations of fees based on scope of work and establish co-authored rules of engagement.   
• Production Supervision – provide production process supervision/leadership including management of all key steps, timing and budget; access legal, talent negotiations, PR partners in getting to final creative solutions.   
• Advertising agency evaluation – review work of and relationships with agencies currently assigned to assigned brands; determine opportunities for getting best-in-class talent, through changes in current agencies; help manage ongoing agency relationships and project flow.   

 Qualifications & Requirements 

• 5+ years in advertising, preferably as a strong strategic thinker on both frequent-consumption and image-driven brands.  
• 5+ years of experience in understanding consumer perceptions of brands.  
• A well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for branding/creative briefs.  

What We Can Do for You 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world 
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.