Director of Product Growth

Location: Tel Aviv, Israel (IL)

Description

Theo Grace | Global eCommerce Jewelry Brand 

Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we are building a modern international brand on a steep upward curve, scaling rapidly across the U.S. and beyond. We are technology-driven, performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story. 

About the Role :

We are looking for a highly experienced Director of Product Growth to own the customer journey from the first click to purchase. 

You will own everything that happens after the click – landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout – with a clear focus on improving conversion, AOV, revenue and profitability. 

This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1–2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology. 

Responsibilities

What You'll Own 

• The full click-to-purchase funnel and overall site performance. 
• Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session. 
• The experimentation roadmap – identifying, prioritizing and executing high-impact A/B tests. 
• Pricing, promotions, bundles, upsells and cross-sells, balancing growth with profitability. 
• On-site merchandising, product discovery and personalization. 
• Lead and develop a small Product Growth team, while remaining deeply hands-on. 

What You'll Do 

• Analyze funnels and customer behavior to identify friction and growth opportunities. 
• Turn data and customer insights into new flows, experiences and experiments. 
• Continuously test landing pages, PDPs, navigation, messaging, pricing, promotions and checkout. 
• Define which products and offers to promote, to whom and when. 
• Improve UX/UI, product discovery and the overall shopping experience. 
• Work hands-on with designers, developers and data teams to move ideas quickly from hypothesis to production. 
• Use AI extensively to accelerate analysis, research, ideation, experimentation and execution. 

Requirements

• AI-first mindset with hands-on experience using AI tools to improve productivity and business outcomes. 
• 3+ years of relevant experience in E-commerce, Product Growth, CRO or Digital Product. 
• Significant experience owning high-volume B2C e-commerce funnels, preferably in a paid-acquisition-driven business. 
• Proven track record of improving conversion, AOV, revenue and profitability. 
• Extensive hands-on experience with A/B testing and experimentation. 
• Experience leading and developing a small team, while maintaining a strong hands-on approach. 
• Strong analytical skills and the ability to work independently with funnel and customer data. 
• Strong understanding of e-commerce, customer psychology, UX, pricing, promotions and unit economics. 
• Highly creative, curious and commercially minded. 
• Comfortable moving between strategy, people leadership and hands-on execution, with strong ownership and accountability. 
• High-level English. 

Advantages

• Experience in D2C brands acquiring customers at scale through Meta, Google, TikTok or other paid channels. 
• Experience with personalized/customizable products. 
• Experience with AI-driven personalization, recommendation or e-commerce tools.