Director Product Management - Guest Data Platform

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing Capabilities organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, and guests.

The Marketing Capabilities organization aims to attract new guests, strengthen relationships with existing ones, and enhance the ease and joy of their shopping experiences, thereby fostering business loyalty. We achieve this by developing a deep understanding of our customers through advanced data capabilities, creating compelling and engaging content, and activating across various channels, platforms, and customer touchpoints.

As a leader within the Customer Data Platform product team, you will be an integral part of defining the product future while leading the present by identifying, developing, and managing critical core capabilities within the Privacy, Preference, and Audience product portfolio. In this role you will be responsible for developing and enhancing the following capabilities:

• Guest Privacy: Ensure Target complies with all privacy laws while fostering greater trust and transparency with our guests regarding the use of their personal information.
• Guest Preference: Help Target gain deeper insights into our guests, their interests, and shopping preferences, incorporating feedback loops to enhance content relevance.
• Audience: Enable audience-driven marketing and personalization by creating robust audiences that significantly scale and enhance the ROI of personalization efforts.

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). You will establish a strategy that propels our Customer Data Platform to be a set of world class capabilities. You will lead your team to develop a roadmap to achieve this strategy and guide their execution of the roadmap.

You will be accountable for building, coaching, and mentoring a strong team of product managers while also building a strong team culture of progress, transparency, and efficiency across product teams.  You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams.

You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties.  You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related business case impacts, and to deliver recommendations to key stakeholders. This role will act as a thought leader to anticipate and prepare for long term trends and industry shifts in the evolving landscape of customer data platform capabilities and technologies.

It will be critical that you possess an understanding of retail or similar areas, relevant technologies and design principles in order to drive innovative and scalable solutions across multiple pyramids within Target.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience

• 10+ years of product management experience or equivalent domain experience in the MarTech, customer data, API development or platform capabilities space,

• Experience with technology and ability to facilitate communication between business and technology teams.

• Excellent interpersonal, written and verbal communication skills with demonstrated ability to tell compelling business and result stories.

• Expert at working in the agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas).

• Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes.

• Ability to lead and influence a team while fostering relationships across multiple enterprise-wide teams.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.