Mr D - Senior Insights Manager

Location: Cape Town

Department: Mr D Marketing

Mr D, a division of the Takealot Group, is looking for a highly talented Senior Insights Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us! 

Think you’ve been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do 
• Learn: We work with the best of the best, and then some. 
• Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here’s your chance.

Reporting to the Chief Marketing Officer, your responsibilities will include:

Key responsibilities / accountabilities: 

• Customer Insights:

  Develop and execute on  Consumer Insight - drive insights that will assist with various marketing strategies and ensure that they stay aligned with the business’s overall objectives including but not limited to converting new shoppers, increasing shopper engagement, retention, reactivation etc. : 

  • Data analysis and reporting:
  • Collaborate with cross-functional teams (BI & Analytics, Merchandising, Marketing, Product) to ensure alignment with customer data and insights.
  • Collect and analyze customer data from various sources, including App events, transactional data, customer surveys & reviews.
  • Identify trends and patterns in customer behavior and preferences.
  • Segment the customer base to create targeted marketing campaigns and personalized experiences.
  • Utilize data analytics tools and software (Google Big Query, Looker, Excel, Braze, Firebase) to extract actionable insights.
  • Create and present regular reports (and dashboards) to senior management, highlighting key insights and recommendations.
  • Develop and maintain performance marketing benchmarks to assess the effectiveness of campaigns and strategies.
  • Identify opportunities & strategies focused on: 
  • high-value customer growth & retention
  • Reactivation of dormant customers
  • Activation of unconverted users
  • Market Research:
  • Conduct ad-hoc market research to understand industry trends, competitor activities, and customer preferences
  • Monitor market conditions and provide recommendations for adapting to changes in the competitive landscape.
  • Manage various ongoing brand trackers. 
  • Customer Insights:
  • Utilize customer feedback, surveys, and behavioral data to gain insights into customer needs and preferences.
  • Collaborate with customer support and marketing teams to improve the customer experience.

Qualifications and experience: 

• Bachelor's Degree or Advanced Diploma and 5+ years technical experience within Marketing.
• 3-4 years of experience in a marketing management position
• 5+ years experience in using BI reporting tools (e.g. Looker, QlikView, Tableau, Microsoft BI, etc.)
• Proven experience in data analysis, preferably with a focus on customers.
• SQL experience will be beneficial.
• Familiarity with performance metrics, KPIs, and digital marketing is advantageous.
• High proficiency in working with large data sets and business models
• Retail or e-commerce industry experience beneficial

Skills and abilities: 

• Experience with Python, R beneficial, but not required
• Strong analytical mindset with a passion for working with data.
• Ability to derive customer need and behaviour from data
• Ability to anticipate, identify, and define problems and seek root causes
• Attention to detail and accuracy
• Ability to collaborate with other members of formal and informal groups in the pursuit of common missions, vision, values, and mutual goals.
• Excellent communication and presentation abilities

Let’s talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. 
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. 
• Free parking: No more 5km fun runs to your desk (unless you want to). 

Like what you see? 

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference