We are looking for a Marketing Analyst to contribute to the evolution of Tabby. Marketing Analyst will work with our marketing team and help us evaluate marketing efficiency and find the best way to acquire new and reactivate existing users, playing a pivotal role in launching and optimizing marketing strategies that drive meaningful impact. You'll collaborate closely with Analysts, Marketing, and Product teams.
You’ll be working in a dynamic, rapidly evolving environment with the following responsibilities:
- Provide analytical support to the Marketing and Product Marketing teams across all facets of their work, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels
- Generate hypotheses, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights.
- Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization.
- Develop data visualizations and reports that are informative and easily understood by business and product teams.
- Assist in the planning of necessary data structures.
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