Head of Marketing, New Initiative

What you'll be doing:

• Launch the product to the public in Q2 2025. Set up everything—landing pages, PR campaigns, and whatever else it takes to make a splash.
• Build, track, and optimize campaigns across multiple channels. Move prospects down the funnel and keep them moving.
• Own the end-to-end marketing funnel. From awareness to conversion, it’s yours to shape, test, and refine.
• Own the marketing budget. Decide where to invest, test what works, and double down on the channels that drive results.
• Measure success through clear KPIs. Think pipeline generated, campaign ROI, and prospect engagement.
• Team up with sales to drive deals. Turn prospect insights into sales enablement campaigns that get results.
• Be the voice of the product. Connect the dots between product, sales, and your audience—crafting clear, compelling messages that hit home.
• Execute flawlessly. From concept to launch, every campaign meets Sword’s high standards—no shortcuts.

What you need to have:

• 5+ years of marketing experience in B2B SaaS. You’ve been in the trenches, ideally at a fast-growing startup.
• Startup experience. You’ve been one of the first marketing hires before—building things from scratch, wearing multiple hats, and loving it.
• Creative thinker who executes. You can design campaigns, think strategically, and then roll up your sleeves to get it done.
• Experience in growth and product marketing. You’re great at one but understand the basics of the other—whether it’s launching campaigns or positioning the product.
• Self-motivated with a bias for action. You don’t wait around for answers—you make things happen.
• Scrappy and resourceful. You’re excited to test, learn, and figure things out with what you’ve got.
• Adaptable and proactive. You thrive in a fast-moving, fluid environment where things can change quickly.
• Positive, can-do attitude. No task is too big or small—you bring energy and ownership to everything you do.

What we would love to see:

• Healthcare experience. You’ve marketed to health systems, payors, or government organizations and understand the unique challenges of this space.
• Experience with AI technology. You know how to position and sell AI-driven solutions, making complex tech easy to understand.
• Proven success in marketing new products. Especially in markets that need education and thoughtful positioning.
• Excellent copywriting skills. You can write clear, compelling messaging that grabs attention and drives action.

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.