Lead PPC Manager

If you want to:

• Manage company’s paid search and other paid marketing channels with full ownership;
• Analyze competitor activities to measure their impact on the company’s tactics continuously;
• Develop and test acquisition strategies for various paid channels (Display, YouTube, etc.);
• Drive A/B testing activities for ad copy and landing pages to improve conversion rates;
• Perform data analysis based on business goals to identify growth/optimization opportunities;
• Prepare and present comprehensive reports on the overall performance of marketing campaigns;
• Stay up to date on the latest digital marketing trends and incorporate them into Surfshark’s campaigns;
• Collaborate effectively with agencies and other vendor partners.

And you can check off:

• At least 6+ years of experience in managing paid search acquisition campaigns;
• Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.);
• Excellent analytical thinking, ability to draw correct conclusions from data and subsequent action steps.
• Experience in working with complex, global, large-scale campaigns;
• Excellent time management skills;
• Ability to work independently and collaboratively within a team;
• Outstanding interpersonal skills for effective collaboration with other departments;
• Proficiency in English both verbal and written;

Bonus points if you:

• Have intermediate skills with Google Tag Manager and web tracking
• Are familiar with SEO and CRO best practices is an advantage;

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 4140-4630 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.