Data Analyst - Growth

We are seeking a highly motivated Data Analyst - Growth to join our dynamic Data Analytics team. In this role, you will be responsible for providing key insights into customer acquisition, retention, and overall marketing performance. You will work closely with the marketing teams to understand user behavior, evaluate campaign effectiveness, and identify opportunities to optimize new customer growth and customer lifetime value. As a Data Analyst - Growth you will be part of an agile team of web analysts within our ecommerce department. Your role will involve working on a variety of projects—from large-scale initiatives to smaller projects and ad hoc analyses—ensuring quick turnaround times, to meet the rapid pace of ecommerce decision-making.  

What you will do: 

• Perform analytics such as multi-touch attribution, churn analysis, and CLV modeling to gauge marketing channel efficiency, streamline budget allocation for upcoming campaigns, and support the development of future initiatives
• Design, implement, and update marketing performance dashboards, reports, and KPIs to systematically track and evaluate the effectiveness of marketing campaigns and initiatives, ensuring alignment with strategic business objectives
• Design and implement robust data collection processes to ensure high-quality data is gathered from various marketing channels, CRM systems, and customer interactions
• Proactively take responsibility for project outcomes, team performance, and data insights, demonstrating accountability and driving continuous improvement
• Communicate complex data insights clearly to (non-technical) audiences, collaborate seamlessly with cross-functional teams, and build strong relationships across the organization

Who you are:

• 5+ years of experience in web analytics, preferably within the ecommerce retail (fashion) industry
• Deep understanding of LookML, SQL, data integrations, and ETL processes, with a proven ability to create accurate data models and insightful visualizations that meet business needs
• Strong proficiency in integrating data from multiple sources into a Customer Data Platform (CDP) and leveraging Google Cloud Platform services, including BigQuery and GA4
• Excellent communication skills, with the ability to effectively present data insights to diverse stakeholders and document processes clearly
• A collaborative mindset, demonstrated teamwork capabilities, and a commitment to maintaining a user-centric approach in all data-related initiatives

 What you will get? 

• You’ll work with cutting-edge technology like LookML, Google Cloud Platform services and Segment (a world-class CPD)
• We encourage you to develop yourself
• You will be part of a highly motivated team of analytics professionals from all over the world
• We’ll offer relocation services for a smooth landing