Head of Developer Marketing

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the role

We’re looking for an experienced, creative, results-oriented Developer Marketing Leader to join our Product Marketing organization. The Developer Marketing team’s mission is to create an outstanding Stripe experience for developers, engaging them in the communities where they live and supporting them with the right resources and programs as they learn about Stripe and engage with our technical platform. The Developer Marketing Leader will lead the marketing strategy and execution of how Stripe markets to new developers, how we engage and nurture existing developers within our user base, and how we communicate the value of Stripe’s platform and APIs to the industry. As an early member and leader of the Developer Marketing team, this is a great opportunity for a builder who wants to have an outsized impact on the business.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

What you’ll do

• Define and execute the strategy, content, assets, and marketing plans to communicate the benefits of Stripe’s developer offering to existing and prospective developers, including defining developer program messaging and delivering that messaging across multiple channels including web pages, social media, email, events, and community
• Define and deliver a programmatic approach to engage and nurture existing developers across their journey as a Stripe user, across multiple touch points such as newsletters, communities, webinars, and events
• Team closely with Developer Relations to help drive Community initiatives such as onboarding journeys, developer to developer engagement, and amplifying use cases
• Work in close partnership with the product marketing, developer relations, and product teams to identify compelling Stripe news, launches, or updates that are relevant to developer and define and execute the strategy to communicate this information to the developer audience 
• Work closely with the Communications team to communicate the value of Stripe’s developer offering
• Partner with regional marketing stakeholders to understand local needs, align on priorities, and deliver global marketing programs to the developer audience
• Define programmatic and scalable approaches to continually collect feedback from developers to measure their satisfaction, and to ensure we are providing the right content through the right programs and channels to increase the quality of our developers’ experience with Stripe
• Define the key success metrics for our developer marketing initiatives and drive data-driven prioritization decisions 
• Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful long-term relationships with developers

Who you are

Minimum requirements

• 12+ years of general B2B marketing experience or equivalent with 6+ years of developer marketing experience in the B2B technology space.
• Proven track record defining and executing global developer marketing programs that drive key outcomes such as new developer recruitment, developer engagement, and developer satisfaction
• Demonstrated understanding of the needs of the developer audience across a range of companies, from startup to enterprise as well as consulting/integration providers
• Experience developing messaging and writing compelling copy and launching products targeted at developers
• Track record of creating engaging digital, community and event communications and experiences
• Evidence of building marketing programs from the ground up, continuously iterating, and designing for scale
• Ability to influence and lead cross-functional teams, and champion new concepts and ideas

You also likely have:

• Excellent written and verbal communication skills, accompanied by the ability to present insights and actions to leadership.
• Proven capability in building and refining programs and processes to drive efficiency and scale
• A startup mentality with a bias to action and the ability to flex in a fast-paced environment
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Proven leadership capability and effectiveness working collaboratively and cross functionally
• Excellent analytical skills and the ability to craft actionable insights from complex data