Digital Media Specialist

Company Description

At Universum, we help ambitious employers attract the right talent through unparalleled insights, expertise, and data-led actions.  

Job Description

As we continue to grow our Digital Media team, we’re looking for a Digital Marketing Expert who can do more than build outstanding campaigns; we’re looking for someone who can instill a sense of internal pride and excitement about our digital marketing initiatives.

The Digital Media Specialist will play a pivotal role in developing and executing robust, data-driven media strategies for our clients. The ideal candidate has a keen understanding of social platforms, trends, and algorithms, combined with a passion for visual storytelling. You’ll lead end-to-end campaign management, communicate directly with clients, and adapt strategies as the digital landscape evolves.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize social media campaigns—both organic and paid—ensuring that all relevant KPIs are met or exceeded.
• Digital Media Expertise: Leverage in-depth knowledge of social platforms, industry trends, and algorithm changes to develop high-impact strategies tailored for each client’s unique objectives.
• Content Creation: Collaborate with creative teams to design engaging, on-brand social media assets including graphics, videos, and copy that resonate with target audiences.
• Creativity: Generate original, compelling concepts for employer branding and thought leadership campaigns that set clients apart in the market.
• Communication: Present ideas, updates, and results with clarity, ensuring both internal teams and clients understand campaign objectives, milestones, and outcomes.
• Adaptability: Continuously refine strategies based on performance metrics, feedback, and emerging trends to ensure relevance and effectiveness.
• Strategy Development: Craft comprehensive, multi-channel social media plans aligned with clients’ brand identities and marketing goals, spanning content strategy, audience engagement, and growth tactics.
• Client Interaction: Serve as a point of contact for client communications within the field of Digital campaigns—pitching innovative social media solutions, addressing concerns, and ensuring overall client satisfaction together with the Client team.

Qualifications

• Proven experience in social media strategy, content creation, and campaign management, ideally within an agency setting.
• Strong understanding of platform-specific nuances (Instagram, LinkedIn, Facebook, TikTok, YouTube, Google ads etc.) and paid advertising best practices.
• Highly adaptable, able to pivot strategies quickly in response to evolving market conditions and client needs.
• Exceptional verbal and written communication skills, with the ability to articulate ideas clearly and persuasively.
• Analytical and detail-oriented, with the ability to interpret data and translate insights into actionable recommendations.
• A creative mindset with a passion for storytelling and design aesthetics.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Additional Information

What we offer:  

• Competitive salary
• 30 vacation days, 2 wellness days, 2 volunteer days 
• Competitive pension solution  
• Wellness grant of 3000 SEK annually 
• Central office location 
• Flexible working hours and hybrid work culture (3 days onsite, 2 days working elsewhere) 
• A vibrant international culture with global reach 

“We radically include” is one of our seven values. We always strive to be intentionally inclusive and embrace differences. Therefore, we encourage people with different backgrounds, identities, and ethnicities to apply.