Head of Research and Insights

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.

The Head of Research and Insights at Starling Bank supports the entire organisation with pointed consumer truths to help drive the business, the product and the brand. You will work within Marketing but will be tasked with providing a complete view of the category, market, trends and culture for the entire organisation. You will design a clear, simple learning agenda and work with third-parties to commission research that deepens our consumer understanding of both existing and potential users across retail banking and small businesses to uncover their needs, motivations and relationship with finances, banking and our brand. You will collaborate closely with the Director of Brand Strategy to translate and implement those learnings across the organisation and help create a common language, which will feed not only in marketing plans, but will help the entire business prioritise initiatives, deliver on users’ needs and even find new opportunities to innovate. You will also develop and own the best way to measure and track the impact of our brand and marketing on consumers and leverage those data points to provide clear recommendations to inform annual planning and category growth opportunities.

Key Responsibilities

• Be a passionate advocate for consumer-first mindset within the organisation.
• Define and prioritise a clear learning agenda based on the needs of key stakeholders in the business.
• Help define a clear segmentation to help the business focus its audience approach and priorities.
• Leverage research and insights to bring to life our consumers not just as targets or segments but as fully formed humans driven by true needs and motivations and anchored in culture and trends.
• Help find white space where our brand can play to spot opportunities both for communications and innovation to better serve our customers’ needs.
• Be a key strategic partner within the marketing team that helps inform our business, marketing and brand strategy with pointed recommendations and sharp insights.
• Provide expertise in selecting and recommending the right research methodologies and agency partners.
• Collaborate with the Director of Brand Strategy to turn research findings and data points into sharp insights written in a memorable way to spark radical thinking.
• Understand and share the state of the brand, audience reception and position in the category.

Applications for this role will close on Tuesday 18th March at midday.

• Experience in leading similar initiatives in a fast-growing organisation.
• Strong understanding of research methodologies and analytical techniques
• Experience with research tools and technologies
• Excellence in data visualisation and presentation
• Strategic thinking and business acumen
• Outstanding communication and stakeholder management skills
• Track record of driving business outcomes through insights