Director, Go To Market Systems & Data

Description

Sprout Social is looking for a seasoned and strategic leader to head our GTM Systems and Data function. This critical role will oversee the development, implementation, and maintenance of systems and processes that support our go-to-market efforts.

Why join Sprout’s Sales & Success team?

Joining the Sales and Success team is an opportunity to accelerate your career. We’re a winning team selling and supporting the leading social media management platform for businesses. Not only do you get to work alongside some of the sharpest minds in the industry, you also get to work with some of the biggest brands in the world ​​including DoorDash, General Mills, Trello, Make-a-wish Foundation, Edelman, and Blue Cross Blue Shield. And the real kicker? You get to design your own career and follow the path that’s best for you. Wherever you want to go, we’re committed to helping you get there. 

What you’ll do

• Salesforce Backlog Management:
• Partner with business operations to prioritize and manage the Salesforce backlog on behalf of the Revenue team.
• System Ownership and Optimization:
• Ensure seamless integration between these systems to maximize efficiency and data accuracy.
• Drive continuous improvement initiatives to enhance system performance and user experience.
• Data Governance and Quality:
• Establish and enforce rigorous data governance policies and standards for Salesforce and GTM data.
• Lead data quality initiatives to improve data accuracy, consistency, and completeness.
• Monitor data usage and security to mitigate risks and protect sensitive information.
• Collaborate with data teams to develop data pipelines and analytics solutions.
• Team Leadership:
• Build, develop, and lead a high-performing team of technical experts.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Provide mentorship and guidance to team members.
• Stakeholder Management:
• Collaborate closely with cross-functional teams, including sales, marketing, customer success, and IT, to understand their needs and align technology solutions.
• Build strong relationships with key stakeholders, such as executives, business leaders, and external partners.

What you’ll bring

Sprout Social is looking for someone with a deep understanding of data governance, data quality, and data privacy, with a specific focus on Salesforce and GTM data.

The minimum qualifications for this role include:

• Minimum of 8+ years in a sales operations role with a majority focus on leading GTM systems and data governance initiatives
• Minimum of 5+ years managing teams showcasing excellent leadership skills
• Deep understanding of Salesforce administration, configuration, and customization
• Experience with Gong and Outreach, including data integration and analysis
• Strong knowledge of data governance principles, data quality, and data privacy regulations

Preferred qualifications for this role include:

• Strong communication and presentation abilities, both written and verbal
• Ability to think strategically and solve complex problem

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers.
• Partner with the Vice President, Revenue Operations to define key success metrics for your role and how you will be measured against them.
• Meet your team in 1:1’s to understand current processes and areas for opportunity. 
• Learn Sprout’s current approach to GTM systems and data governance.
• Meet with leaders throughout Sales, Customer Success and IT organizations that share responsibility for accomplishing goals.

Within 3 months, you’ll start hitting your stride by:

• Fully immerse yourself within our current programs and initiatives while developing a point of view on the most effective mechanisms for facilitating project management and documentation.
• Effectively prioritize the needs of the business in order of impact and priority by reviewing the available data and running meetings with department stakeholders.
• Conduct active research leveraging all available tools and data sources to understand brand, culture, KPIs, and success metrics so you can add value throughout your interactions and become a trusted advisor to your team and the company.
• Take ownership of major initiatives already in flight, including among others, data integrity & assurance, and key reporting infrastructure buildouts.
• Collaborate with partners to design the ideal flow of data into and out of GTM systems.

Within 6 months, you’ll be making a clear impact through:

• Measure initial process improvements and make adjustments where appropriate.
• Meaningfully addressed our CRM data integrity issues with a sustainable approach and program.
• Have established a new set of standards for our Sales Operations organization, including system optimization and data governance.
• Have refined a roadmap for improvements in our GTM systems capabilities and begun to execute against top priorities.
• Continue to develop your team, personally and professionally.
• Achieve noticeable improvements in the adoption and effectiveness of the technology stack.
• Meaningfully addressed our CRM data integrity issues with a sustainable approach and program.

Within 12 months, you’ll make this role your own by:

• Being recognized across the organization as a strategic resource and effective communicator.
• Have developed and socialized a roadmap and series of future programs and investments that will shape our Sales Operations team and drive increased scale and leverage.
• By way of your involvement, the department will have matured into an efficient and strategic arm for the company.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

This role’s minimum On Target Earnings (“OTE”) is $228,000 USD annually. OTE is the sum of a fixed base salary plus incentives at target performance. Incentive compensation will vary based on performance. The minimum amount earned is the fixed base salary. 

These ranges were determined by a market-based compensation approach. We used data from multiple sources, including, but not limited to, trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

OTE is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at accommodations@sproutsocial.com. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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