Performance Lead, Marketing Research and Intelligence - Advertising

What You'll Do:

• Data Analysis & Insights: Perform comprehensive data analysis from 1P and 3P sources to uncover key trends and actionable insights that craft advertising strategies and improve performance marketing efforts.
• Storytelling: Expertly build cohesive stories with actionable recommendations for clients of many sizes and multiple objectives.
• Optimization: Continuously support clients by optimizing their marketing tactics through experimentation, focusing on improving lower-funnel metrics such as conversions and customer retention.
• Collaboration: Partner with sales, marketing, product, and technology teams to ensure alignment with business objectives, providing data-driven recommendations and detailed performance reports.
• Trend Monitoring & Reporting: Stay updated on industry trends and standard methodologies in performance marketing, using this knowledge to drive strategic decision-making and campaign planning.
• Partner Communication & Marketing Enablement: Expertly present complex data insights and strategic recommendations to both technical and non-technical partners, including executive-level clients, senior management, and partners. You should be able to confidently present to executives and collaborate with ABM/PMM teams to build scalable marketing collateral and standard methodologies. This individual should be flexible and resourceful, driving cross-functional alignment to enhance impact.
• Solution Development: Collaborate with the sales team to design and implement customized, performance-based advertising solutions tailored to meet client needs and goals.
• Performance Marketing Strategy: Develop comprehensive performance marketing strategies for clients, focusing on goal setting, data-driven audience targeting, and conversion optimization.
• Customer-focused Research: Lead research projects to assess advertising effectiveness and cross-channel campaign performance, using in-house and third-party tools to deliver meaningful insights.
• Leadership & Mentorship: Mentor and guide team members, helping them develop skills in data analysis, programmatic advertising, and performance marketing.
• Strategic Consulting: Provide strategic consulting to clients in areas such as sales, marketing, and product development, translating data insights into actionable business solutions.
• Investigative Modeling: Lead investigative modeling projects, customizing tools like dashboards to identify business opportunities and optimize performance through data-driven solutions.
• Business Growth Collaboration: Collaborate with sales teams to drive business growth by conducting in-depth analysis, identifying new opportunities, and supporting the development of go-to-market strategies and marketing collateral.
• Partner Relationship Management: Build and maintain positive relationships with client and partners across various functions and levels, serving as the primary point of contact for data-related inquiries and performance investigations.

Who You Are:

• You have a min of 8+ years of proven strategic leader and executor experience who understands the performance measurement landscape
• Experience with attribution techniques is required
• Deep familiarity and expertise with Third-Party Measurement vendors and solutions, ranging from Reach, Attribution, Lift to MMM
• Ability to convey core concepts and connect partners at a macro and micro level to influence and navigate technical integration
• Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables)
• Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
• You have proven experience partnering with advertisers and driving measurement strategy in a given expertise area
• Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
• Strong background in quantitative advertising research, with solid skills in designing and analyzing sophisticated research studies
• You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
• Thrive in a fast-paced environment, are a creative problem-solver, communicate effectively and are adept at building executive-level internal and external relationships
• Leadership experience, with a track record of managing and mentoring researchers

Where You'll Be:

• For this role there will be some in-person meetings, but still allows for flexibility to work from home.